Senior Hospitality Marketing Manager

Job Description:

Onni Group’s hospitality division operates a multi‑brand portfolio of hotels, extended‑stay properties and restaurants across North America — including Level Hotels & Furnished Suites (14 properties across 6 cities), Opus Hotel, The Emily Hotel, Steveston Waterfront Hotel, Villa Torre Bianca, and food & beverage concepts such as Solette, CAPO & The Spritz, Dialtone Coffee + Wine Bar, and Fora.

The Sr. Hospitality Marketing Manager leads strategic planning and execution of marketing activities across that portfolio, in multiple markets and across multiple Onni asset portfolios. It is a hands‑on senior role: you set the annual and seasonal plans, run paid media and CRM programs, own social content, reputation and listings, lead influencer and brand partnerships, act as the marketing partner to property leadership and F&B teams, and help hire and mentor the marketing staff who support day‑to‑day delivery.

You will be equally comfortable presenting a campaign strategy to executives and drafting a Revinate one‑time campaign the same afternoon.

Perks:

Competitive pay & a Comprehensive Benefits Package.

Benefits include company‑paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.

Annual Education Allowance

Generous Referral Program

Fun & collaborative company culture with lots of team building events

Local discounts to restaurants, clothing stores, personal training, and more

Free access to a fully equipped gym

Friends and Family rates for hospitality brands.

What You Will Do:

Brand & campaign strategy

Build and own the annual marketing plan for each hotel, extended‑stay and F&B brand in the portfolio, aligned to occupancy, ADR and cover targets.

Develop seasonal and promotional campaigns end to end — offer construction, booking and stay windows, creative, landing pages, distribution and post‑campaign reporting.

Maintain clear brand positioning, voice and visual standards across a portfolio where brands sit at very different price points and audiences.

Lead marketing for new property, restaurant and amenity openings, from pre‑opening buzz through to launch and stabilization.

Paid media & performance marketing

Plan, launch and optimize paid campaigns across Meta and Google for multiple properties and business units, managing budgets and pacing across several ad accounts.

Report on performance against booking pace and revenue, and reallocate spend based on results rather than habit.

Manage the marketing budget: forecasting, purchase approvals, invoice tracking, and monthly credit card and vendor reconciliation with the accounting team.

CRM, email & loyalty

Own the guest email program in Revinate — promotional sends, automated and transactional campaigns (pre‑arrival, confirmation, OTA and parking/transit instructions) — and Toast‑based email for F&B outlets.

Build and grow the hospitality loyalty program, including structure, member communications and reporting.

Keep guest data, segmentation and list hygiene in good order across brands and systems (HMS/PMS, Revinate, Toast).

Influencer, creator & partnership marketing

Source, vet and negotiate creator and media collaborations, assessing brand fit before committing inventory — and declining gracefully when a fit isn’t there.

Coordinate comped stays and hosted visits with property and revenue teams, setting expectations on inventory, upgrades and deliverables.

Develop cross‑brand partnerships and co‑branded programs with external brands, from concept through to merchandise and asset delivery.

Plan and host media nights, launch events and press previews, and manage the resulting coverage and content.

Digital and physical presence & distribution

Own hotel and restaurant websites: content…