Digital Marketing Lead

About Us   Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre‑owned luxury goods, serving a loyal in‑store and online community of fashion lovers worldwide.
Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high‑end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.
Our Core Values    Passion for Product - Every piece is a jewel, every detail matters.
Connect and Uplift - We rise by lifting others.
The Store is Our Stage - Every detail tells our story.
Hustle Together - One team, one dream - we get it done.
Sustainably Conscious - Mindful today, responsible for tomorrow.
These values shape how we lead, collaborate, and support one another while delivering exceptional experiences for our clients.

Position Overview   We are looking for a highly organized, analytical, and performance-driven Digital Marketing Lead to oversee paid media, email marketing, digital reporting, and ecommerce marketing initiatives. This role is ideal for someone who thrives in both strategy and execution, understands digital growth, and is excited to help scale a fast‑paced luxury ecommerce brand.

Key Responsibilities    Digital Marketing Strategy & Execution    Lead digital marketing initiatives across paid media, email marketing, and ecommerce campaigns to support company growth targets
Oversee day‑to‑day execution of digital campaigns, ensuring timelines, deliverables, and cross‑functional dependencies are managed effectively
Ensure brand consistency and alignment across all digital customer touchpoints
Collaborate closely with Buying, Ecommerce, Retail, and Creative teams to align storytelling across launches, promotions, and key campaigns
Support campaign planning and digital go‑to‑market execution across ecommerce and retail initiatives
Paid Media & Performance Marketing    Manage and optimize paid digital campaigns across Meta, Google, and emerging platforms
Partner with internal and external teams on ad trafficking, reporting, creative testing, and weekly optimizations
Monitor and report on ROAS, CPA, conversion rate, and customer acquisition performance
Support budget pacing and campaign allocation to maximize efficiency and profitability
Identify opportunities for growth through audience segmentation, retargeting strategies, and creative testing
Email Marketing & CRM    Lead Klaviyo email marketing operations including campaign planning, segmentation, automated flows, A/B testing, and reporting
Build and maintain email marketing calendars aligned with launches, promotions, and seasonal campaigns
Develop strategies focused on customer retention, repeat purchase behavior, and lifecycle marketing
Continuously optimize email performance through testing, reporting, and customer insights
Reporting & Analytics    Maintain weekly and monthly reporting dashboards across paid media, email, and ecommerce performance
Analyze campaign and customer data to identify trends, insights, and optimization opportunities
Present actionable recommendations to leadership based on performance metrics
Track KPIs related to acquisition, retention, conversion, and revenue growth
What We’re Looking For    3–5+ years experience in digital marketing, performance marketing, ecommerce marketing, or CRM
Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Klaviyo
Proven experience managing and optimizing paid media campaigns focused on ROAS and conversion
Strong analytical mindset with experience…