Marketing Automation Manager

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.

We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.

We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

This is a 12-months fixed-term position. The Position

The Marketing Automation Manager is responsible for effectively managing and optimising Seequent’s marketing automation capabilities to support customer acquisition, solution adoption, and retention. This role leads the design, development, and continuous improvement of marketing automation programmes, including lead nurture, email engagement, campaign workflows, and integrations across marketing technology platforms. Working closely with Marketing, Sales, and other stakeholders, the Marketing Automation Manager translates business and marketing requirements into scalable solutions.

The Marketing Automation Manager also maintains the effectiveness and integrity of marketing automation platforms and associated data, using campaign and programme performance insights to identify improvements and support data-driven decision making. Success in this role requires marketing automation expertise, strong technical capability, and an understanding of customer journeys, marketing processes, and business objectives.

In this role, you will have the opportunity to:

Own and improve marketing automation programmes across email, lead nurture, and customer engagement, ensuring alignment with business and marketing objectives and delivery of measurable outcomes.

Design and implement integrated marketing automation solutions across target segments, regions, and product lines, translating marketing requirements into effective campaigns, workflows, and customer engagement programmes.

Manage marketing automation platforms and integrations, including Marketo, Marketo Measure, and Salesforce, ensuring data, campaign workflows, and system processes operate effectively and support accurate, timely execution.

Establish and maintain marketing automation and email marketing standards for segmentation, personalisation, messaging, campaign configuration, and execution to improve engagement, conversion, and customer retention.

Monitor and analyse campaign and programme performance to identify trends, issues, and optimisation opportunities, using insights to improve marketing effectiveness and pipeline contribution.

Own reporting and dashboards for data quality, campaign performance, programme effectiveness, pipeline performance, and email marketing ROI, providing stakeholders with clear insights to support decision making.

Partner with cross-functional stakeholders to understand business requirements, define appropriate marketing automation solutions, and successfully deliver campaigns, programmes, and system improvements.

Drive continuous improvement across marketing automation processes, workflows, integrations, and technology use to strengthen operational efficiency, scalability, and customer experience.

Provide subject matter expertise, guidance, and support on marketing automation practices and platforms, including coaching and knowledge sharing with relevant team members and stakeholders.

To be successful in this role, you should have:

5 years of experience in a marketing automation role, including designing and deploying email nurture campaigns.

Demonstrated experience and competency using enterprise marketing automation platform, including Marketo and Marketo Measure.

Ex…