Director, Growth Marketing

About Nicola Wealth:  We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 98% client retention rate and our award-winning culture,combine to position us as a national leader in wealth management. Recognized asa Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth.
By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build are warding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future.

If youhave this same drive, then let’s talk!
Purpose of the Role:  Reporting to the Vice President, Marketing & Communications, the Director,Growth Marketing owns Nicola Wealth’s demand-generation engine, translating marketing activity into measurable, qualified pipeline and revenue. This role is accountable for the full marketing digital funnel from paid and organic acquisition through conversion, nurturing and attribution and for building thedata strategy, technology and reporting foundation that makes growth predictable, efficient and repeatable.

Given the considered, relationship-driven nature of wealth management, the role places particular emphasis on educating and nurturing high-value, long-consideration prospects and on demonstrating aclear return on marketing investment.

Core Responsibilities:

Pipeline Ownership & Funnel Optimization — Own the end-to-end digital marketing funnel including paid media and advisor close rate journey. Evaluate and constantly optimize marketing’s contribution to qualified pipeline; define funnel stages, diagnose drop-off, and continuously improve conversion from anonymous visitor to marketing-qualified and sales-accepted lead.
Performance Analysis & Optimization — Use the multi-touch attribution and reporting provided by the Insights function to connect marketing spend and activity to pipeline and revenue, enabling confident, data-driven decisions on where to invest. Diagnose platform performance, set up in house media as needed for always on leads.
Website & Conversion Rate Optimization (CRO) — Own the website as a conversion engine, leading a structured test-and-learn / A/B testing program to improve on-site conversion, performance and user experience.
Landing Pages, Lead Capture & User Experience — Design and optimize high-value landing pages and lead-capture frameworks — forms, offers and gated content — ensuring a seamless, trust-building experience aligned to each campaign and audience.
Paid & Organic Inbound Acquisition — Lead demand generation across paid and organic channels — search engine optimization (SEO), local SEO, and performance/paid media across search, social, display and programmatic — togrow qualified inbound traffic efficiently and at a target cost per acquisition.
Lead Nurturing & Marketing Automation — Own the marketing automation platform and build scalable nurture programs that move leads through the funnel,partnering closely with Sales on lead scoring, routing and hand-off.
Lifecycle Email Flows — Design automated, personalized email sequences that educate, build trust and prime long-term, high-consideration prospects,improving engagement and conversion across an extended buying cycle.
Mar Tech & Activation Stack — Own the campaign-execution technology stack —the marketing automation platform, ad and media platforms and website/CMS —and…