Jetson Marketing Lifecycle Specialist

Take your career to the next level with Jetson as a Marketing Lifecycle Specialist. This role focuses on nurturing leads through a sophisticated marketing pipeline, utilizing data-driven strategies.

As a central point between marketing and sales in North Vancouver, BC, you will leverage your 4-6 years of experience in lifecycle marketing. Key duties include managing nurture programs across channels, designing segmentation strategies, and optimizing lead scoring models in Hub Spot. Your analytical skills will be crucial in identifying bottlenecks and enhancing conversion rates.

Key Responsibilities:

• Design and manage nurture programs across various marketing channels

• Develop and optimize audience segmentation for targeted messaging

• Architect workflows and lead scoring models in Hub Spot

• Collaborate closely with sales to address lead concerns

• Analyze funnel performance for continual improvement

Requirements:

• 4–6 years of CRM marketing experience in a startup environment

• Proficient in Hub Spot and related marketing tools

• Experience with geographical adaptation of marketing strategies

• Strong analytical abilities for data-driven insights

• Excellent writing skills for compelling marketing content

Bring your expertise in lifecycle marketing and contribute to Jetson's mission to promote sustainable energy solutions.