Manager, Brand & Communications

Job Description
Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This
116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the
15 dayannual summer Fair which averagesmore than
700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. Intotalwe bring over2 million people through the site each year. The fourth activity stream is park care and facility maintenance.

The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values:
Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, corporate partnerships, group sales, facility sales, business development and Ticket Leader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the PNE. The Manager, Brand & Communications, reports to the Director of Marketing and is responsible for campaign creative, branding, and design projects at the PNE.

The Manager is responsible for developing marketing programs to drive ticket sales, elevate the look of the site, and increase brand affinity amongst key stakeholder groups. They will play a key role across the entire organization by facilitating the communications strategy as it pertains to content, platforms, and audience groups both internally and externally. This position will work with key internal stakeholders to centralize and focus on messaging across guests, clients, suppliers, partners and employees.

Why join our team?

Inspires an exhilarating and fun-loving workplace

Supports a flexible work environment

Innovates in both concept and process

Thrives and promotes a fast-paced sales & marketing culture

Collaborate with all departments in a positive and proactive way

Proud to be a part of the growth of one of Vancouver’s most iconic institutions

Proud to be ranked in the top 10 as one of BC’s most loved brands – BC Business 2020

What will you do this year?
In your role as  Manager, Brand and Communications  your primary accountabilities will be to:

Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company

Responsible for overall look of the site through site enhancements such as signage, banners, building wraps, food & beverage naming and design, providing direction on materials and colours for renovations, and naming and design of new rides.

Plan and produce all signage, printed materials and site look initiatives

Inspire team to maximize their potential and productivity through optimization of processes and technology.

Member of and owns relationships with tourism industry – shares and gathers information and ensures that PNE brands are promoted through the industry

Oversee all community communications including newsletters, website content, social content and provide exceptional neighborhood-guest experience.

Provides a fresh outlook on broader communication strategy for the organization.

Establishes interdepartmental relationships to help support ongoing communications…