Brand Specialist - E-MTB

Overview
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.

Responsibilities

erve as the key developer of promotional strategy for the specified product line

Collaborate with customers on partnership promotion

Partner with cross-functional teams to achieve go-to-market promotional goals

Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values

Manage spend within the allocated budget

Identify and recruit ambassadors and athletes

Develop and execute social media strategy

Partner with the brand team on key content development including stories, video, and copy

Perform other duties as assigned

Qualifications

BS/BA in Marketing or similar field, or equivalent experience

5+ years of experience in marketing, communications, PR, or a related field

Demonstrated ability to build and execute global brand strategies

Strong written, verbal, and presentation communication skills

Experience with budget analysis and planning

Knowledge of print and digital marketing

Proficiency with MS Office and Adobe Creative Suite

Knowledge of bicycle mechanics and the global bike industry

Additional Information

Scope:
Global

Travel:
Up to 40% domestically and internationally, including weekends

Physical Requirements

Ability to stand for extended periods at events

Ability to lift up to 50 pounds

Advanced bike riding ability to support brand promotional objectives

Compensation and Benefits:

Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.

Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.

About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.