Senior Marketing Program Specialist

Senior Marketing Program Specialist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.

Our five Behaviors
- Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Expedia Cruises is a retail travel business serving travelers through a large-scale network of more than 270 travel agencies and 7,500 Vacation Consultants. The team combines local expertise with Expedia Group’s travel technology, partnerships, and marketing capabilities to help customers plan memorable journeys.

As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You will shape and scale the tools, resources, programs, and operating practices that enable local teams to generate demand, engage customers, and maximize their return on marketing investment. Working closely with the broader marketing organization and subject matter experts, you will translate enterprise priorities into practical, measurable programs across email, web, social media, events, direct mail, and in-store marketing.

This is an opportunity to influence local lead generation, customer engagement, and revenue while helping evolve how partner marketing operates across the network.

You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You understand how to enable many local businesses or field teams to execute consistently while tailoring programs to local market needs. You are an experienced leader who can set direction, build alignment, and drive execution through influence. You bring a track record of leading cross-functional initiatives, developing scalable processes, coaching others, and improving the adoption and effectiveness of marketing programs.

You are equally comfortable shaping strategy, presenting recommendations to senior stakeholders, creating clear enablement materials, and navigating the operational details behind a campaign. You build trusted relationships, communicate with clarity, use data to guide decisions, and remain adaptable in a dynamic environment. A passion for travel and an appreciation for the role of local expertise in customer experiences are a natural fit for this role.

• Lead the strategy, development, and continuous improvement of partner marketing programs that enable franchisees and Vacation Consultants to execute effective local marketing.
• Establish scalable frameworks, standards, best practices, toolkits, documentation, templates, and playbooks for local digital, print, direct mail, and in-store marketing across a distributed retail network.
• Serve as a marketing subject matter expert to franchisees and agency leaders, driving awareness, adoption, training, communications, webinars, leadership presentations, and targeted support.
• Lead the evolution and adoption of online marketing tools, oversee support for the consumer website, and enable local promotions, offers, events, email, social media, direct mail, and other campaign activities.
• Partner with digital, customer relationship management, web, social, events, creative, analytics, and other subject matter experts to coordinate integrated local campaigns, including multi-store events and targeted neighborhood-level activations.
• Use performance data, partner feedback, and market insights to prioritize improvements, measure program effectiveness, communicate recommendations to leadership, simplify processes, improve self-service, and increase the efficiency and scalability of partner marketing operations.
• Lead through influence across a broad stakeholder community, building alignment and accountability without relying solely on direct authority.
• Coach, mentor, and develop colleagues…