Social Media Manager

About Jetson

Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. We believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity. Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable.

We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done.

Jetson is on a mission to accelerate the transition of 100M homes across North America away from burning fossil fuels to sustainable energy use. Here at Jetson, we believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, which can be dramatically reduced by converting to heat pumps, however adoption lags due to high cost and friction in the retrofit process today. Solving one layer of the value chain won't move the needle on adoption. Mass adoption will come when it becomes a no-brainer for homeowners to transition. That is why Jetson is building the first fully vertically integrated home electrification company.

Jetson will make it simple, transparent, and affordable for everyone to get a heat pump.

Jetson is looking for a Social Media Manager to own how we show up across organic social. You will own the strategy, the content, and the results for every channel we're on, and you'll be the one who decides where we should be next. You'll build a brand presence people actually want to follow, and grow a loyal audience that knows Jetson on sight.

• Manage Jetson's presence and voice across all organic social channels, and help make the call on how we show up as our audience and the platforms evolve.
• Own existing channels end to end: content, calendar, community management, and performance.
• Identify and stand up new channels and formats where our audience is, or is heading, from concept through launch.
• Build a UGC engine: sourcing content, clearing rights, and repurposing it across social and other marketing channels.
• Operate like a producer, not just a poster. Spot what's working, pitch original concepts, direct shoots and edits, and push ideas from idea to published.
• Keep a finger on the pulse of platform changes, emerging formats, and internet culture, and turn what you see into content Jetson should be making.
• Actively monitor and engage in relevant Reddit threads, Facebook groups, and other online communities where homeowners discuss heat pumps, electrification, and home energy.
• Track and report on content and channel performance, and use the data to double down on what's working.
• Partner with brand, growth, and customer teams to keep social aligned with broader marketing goals.

• Previous experience running organic social for a D2C brand, with results you can point to and speak to in detail.
• Comfortable owning the full metrics picture from top-of-funnel reach and engagement down to conversion, and using that data to make the call on what to keep, cut, or optimize.
• Hands-on experience owning influencer, creator, or UGC programs, including sourcing, briefing, and negotiating with creators.
• A strong eye and ear for what makes content work: hooks, pacing, sound, trends, and platform-native storytelling.
• Experience launching a new social channel or content format from the ground up.
• Comfort being both strategist and maker, equally at home…