Clarity Paid Media Strategy Director

Accelerate Clarity’s digital marketing efforts as Paid Media Strategy Director in Vancouver, BC. Own media strategy and data-driven insights to improve customer acquisition.

As the Paid Media Strategy Director, you’ll influence Clarity's growth trajectory by managing a substantial media budget and driving effective acquisition strategies across digital channels.

Your role is critical at this growth stage, where precision in targeting and analytics will unlock new potential markets. You'll be directly responsible for ensuring our marketing efforts yield measurable results and strategies evolve in line with AI advancements.

Key Responsibilities:

• Direct paid media strategy and budget allocation

• Maintain and enhance marketing attribution frameworks

• Innovate through continuous testing of campaigns and creatives

• Collaborate with sales teams to penetrate new audience segments

• Monitor and report key metrics like CAC and ROI

Requirements:

• 7+ years of experience in paid media and performance marketing

• In-depth knowledge of Google Ads and digital platforms

• Strong analytic skills with a focus on data-driven decisions

• Proficiency in managing large ad budgets

• Familiarity with AI applications in marketing practices

Drive Clarity’s paid media growth by combining analytical strength and strategic vision for impactful results.