Coordinator, Digital Marketing

Vancouver Whitecaps FC is seeking a data-driven, creative, and collaborative Coordinator, Digital Marketing to help deepen our connection with fans through personalized digital experiences.

Reporting to the Director, Digital, this role is responsible for executing and optimizing email marketing, SMS communications, and marketing automation strategies that increase fan engagement, strengthen customer relationships, and drive revenue.

You’ll play a key role in creating personalized customer journeys, leveraging CRM insights, and supporting digital initiatives that enhance the Club's online presence and overall fan experience.

• Develop, implement, and optimize personalized email and SMS marketing journeys using Salesforce Marketing Cloud.
• Plan, build, and execute promotional email and SMS campaigns across multiple business units.
• Drive growth in key email marketing metrics, including subscriber acquisition, open rates, click-through rates, engagement, and conversions.
• Utilize CRM data to create targeted audience segments and deliver personalized communications.
• Continuously optimize campaigns through A/B and multivariate testing.
• Monitor campaign performance and email-driven revenue, providing actionable insights and recommendations.
• Ensure compliance with email marketing regulations, including CASL, CAN-SPAM, and GDPR.
• Partner with internal stakeholders to develop integrated campaigns that support marketing, ticketing, partnerships, and fan engagement initiatives.
• Stay informed on emerging digital marketing trends, technologies, and best practices to continuously improve campaign performance.

• Collaborate with the Director, Digital to execute digital initiatives aligned with Club marketing objectives.
• Coordinate digital marketing requests and project deliverables across multiple departments.
• Maintain website content, creative assets, and promotional banners using the Club's content management system (CMS).
• Create and update web pages that support ticket sales, fan engagement, partnerships, and other business objectives.
• Work closely with Major League Soccer and internal stakeholders to execute league-wide digital initiatives and campaigns.

The ideal candidate is a strategic thinker with a passion for digital marketing, strong technical capabilities, and a desire to create exceptional fan experiences.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Two to four years of experience in digital marketing, with a strong focus on email marketing and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms such as Pardot, Marketo, or Hub Spot.
• Strong understanding of email marketing best practices, customer segmentation, lifecycle marketing, and automated journey building.
• Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
• Knowledge of HTML, CSS, and AMPScript is considered an asset.
• Excellent analytical, organizational, and project management skills.
• Strong attention to detail with the ability to manage multiple projects and deadlines.
• Outstanding communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• A passion for innovation, continuous improvement, and delivering exceptional digital experiences.

At Vancouver Whitecaps FC, you'll be part of a collaborative team that is passionate about creating unforgettable experiences for our supporters. This role offers the opportunity to shape how fans engage with the Club through innovative digital marketing, meaningful customer journeys, and data-driven strategies that make a measurable impact.