Recruitment Marketing Specialist

The salary range for this position is CAD $38.90/Hr.

- CAD $55.92/Hr.

Come work as a Recruitment Marketing Specialist with Vancouver Coastal Health (VCH)!

Reporting to the Leader, Recruitment Marketing, the Recruitment Marketing Specialist develops, recommends and executes marketing strategies and plans that support Vancouver Coastal Health’s (VCH) Health Human Resources (HHR) strategy and strategic goals. The role delivers marketing campaigns, projects, and tactical initiatives that help attract and sustain a skilled, diverse workforce to meet current and future population needs.

In addition, the Recruitment Marketing Specialist maximizes VCH’s employer brand positioning and promotes VCH as an employer of choice. Combining strategic insight with tactical execution, the role collaborates with diverse stakeholders to deliver recruitment marketing initiatives, including (but not limited too) advertising, content marketing, creative planning and production coordination for photo and video shoots, event support, and marketing measurement and reporting.

As a Recruitment Marketing Specialist with Vancouver Coastal Health you will:

• Work alongside the Leader, Recruitment Marketing and cross-functional teams across VCH (including Talent Acquisition and Brand and Digital Communications) to advise on and deliver marketing and media campaigns that support recruitment objectives across owned, paid, and partner channels.
• Take a proactive, research-driven approach to recruitment marketing by identifying emerging trends and opportunities, and developing, evaluating, and recommending annual and ad hoc strategies that support talent attraction goals and enhance VCH’s reputation as an employer of choice.
• Build strong partnerships across VCH, including Communications, Equity and Partnerships, to align objectives, ensure a consistent and integrated candidate and brand experience, and maximize the impact of recruitment marketing initiatives.
• Create clear, concise marketing, creative and web briefs, and develop strategic presentations for stakeholders that communicate insights, recommendations and drive alignment.
• Develop, recommend, and execute media plans across paid channels, including strategy development, media buying, placement, performance optimization and tracking, and budget management.
• Work with the creative team or on Canva to develop marketing material and collateral to improve the VCH employment brand (e.g. advertising, recruitment brochures etc.).
• Support the administration and development of career-focused content across VCH's social media channels, networking sites, websites, and email marketing programs, leveraging emerging digital trends and technologies to maintain VCH's online presence and competitive edge.
• Partner on the creative development and coordination of photo and video productions for recruitment marketing shoots.
• Develop and coordinate recruitment marketing copy for owned channels and paid media, ensuring brand consistency and channel-appropriate messaging.
• Analyze marketing, advertising, and communications performance to evaluate effectiveness, identify opportunities, and provide actionable insights and recommendations.
• Oversee and manage marketing budgets, including invoice processing, expense tracking, and budget reporting.
• Provide marketing and coordination support for recruitment events, including promotional strategies, collateral development, and event logistics coordination to drive attendance and engagement.
• Develop and execute strategies and campaigns to support VCH’s retention efforts for existing staff and medical staff.
• Perform other related duties as assigned.

Education & Experience

• Bachelor’s Degree in Marketing, Advertising,…