Director of Marketing

Reportsto:

VP,Marketing

Location:

Vancouver,BC

Type:

Full-time,permanent

D3

Security builds Morpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.

Wearea Vancouver-basedcompanysellingintoglobalenterprisesandMSSPs,andourmarketingfunctionisbeingbuiltdeliberately—not inherited.

The Director of Marketingisthe VP’srighthand.

WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatknowswhat“done”lookslike.

Thisisanexecutionleadershiprolewithrealstrategicinput—notacoordinatorseat,andnotaseatwhereyoucanhidebehindstrategydecks.

Youwillbeaccountableforwhetherthemarketingplanactuallyhappens.

• Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit.
• Runthemarketingoperatingrhythm:planning,standups,launch readiness,retros.
  
  Surfaceslippageearlyratherthanexplainingitlate.
• ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded.

• Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels.
• WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-up discipline.
• Maintain Hub Spotasthesystemofrecord ;insistonattributionthatsurvivesscrutiny.

• Directthecontentengine:whitepapers,battle cards,technical blogs,case studies,webcopy,andsalesenablement.
• Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOC managers,security architects,andprocurementallreaddifferentthingsandneeddifferentproof.
• Protecttechnicalaccuracy.
  
  Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively.

• Owngenerativeengineoptimization(GEO) asafirst-class discipline:howD3andMorpheusarerepresented,cited,andrecommendedby
  
  ChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines.
• Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generated answers—andtrackitwithrealmeasurement,notvibes.
• CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother.

• Supportanalystrelationsprograms(Gartner,Forrester,Omdia,Giga Om,andindependentresearchers):briefing prep,evidence packages,submission cycles,andfollow-through.
• Buildtheevidencebase—proof points,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible.

• 6+yearsinB2
  
  Bmarketing,withmeaningfultimeinthetechnologysector.
  
  Cybersecurity,infrastructure software,or enterprise
  
  SaaSpreferred.
• Demonstratedownershipoffull-funnelB2
  
  Bprograms,notjustonechannel.
• Workingfluencyinmodern B2
  
  Bmarketingpractice:product-ledandsales-led motions,buyerintentdata,ABM,marketing automation,attribution modelling,andlifecyclemarketing.
• PracticalGEOexperience.
  
  Thisisahardrequirement,notapreference.
  
  YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generated answers,youcanexplainyourapproach,andyoucandescribewhatworked,whatdidn’t,andhowyoumeasuredit.
  
  Candidateswithouthands-onGEOworkwillnotbeconsidered.
• Strongtechnicalcomprehension.
  
  Youcanreadaproductarchitecturedoc,understand it,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush.
• Hands-onproficiencywith
  
  HubSpot(or comparable),analytics tooling,andCMSplatforms.
• Peopleandvendormanagementexperience.
• Excellent written English.
  
  Youwillbeedited,andyouwilleditothers.

• Initiative.
  
  Youbringproblemswithproposedanswersattached.
  
  Youstartthings.
• Creative.
  
  Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds.
• Direct.
  
  Yousaywhensomethingisn’tworking,includingwhenit’syourownidea.
• Finisher.
  
  Youcaremore…