Brand & Creative Marketing Manager

The Brand & Creative Marketing Manager owns how Bici shows up across campaigns, launches, and day-to-day customer touchpoints, with equal strength in brand marketing execution and creative/design direction.

This role is responsible for translating product, merchandising, and retail priorities into cohesive campaigns that work across eComm and our stores in Vancouver, Victoria, and Langford — while also ensuring our visual identity, UX/UI consistency, and copy feel premium, modern, and unmistakably Bici.

You’ll be a brand guardian and an execution leader: setting direction, building plans, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence. In a small business environment, this role balances strategy with hands-on delivery and cross-functional coordination.

Key Accountabilities:

Brand Marketing & Campaign Ownership

• Own seasonal campaign planning and execution across eComm and retail
• Lead product launches and go-to-market planning (timelines, messaging, channel execution)
• Partner with eComm, Merchandising, and Retail to align campaigns with business priorities
• Collaborate on email marketing and on-site merchandising plans to support key moments and promotions
• Develop creative briefs and content direction for campaigns, promotions, and launches
• QA marketing outputs to ensure accuracy, consistency, and brand alignment
• Support retail marketing needs including signage, promotions, and local initiatives
• Manage timelines and cross-team coordination to ensure on-time delivery
• Own prioritization and workload planning for the brand marketing team

Creative Direction, Design Systems, and UX/UI

• Own and evolve Bici’s brand identity across digital and physical touchpoints (look, feel, tone, standards)
• Homepage modules and feature stacks
• Landing pages and campaign pages
• Email creative and layout standards
• Paid + organic creative guidelines (where applicable)
• Establish lightweight design systems and templates so the team can move faster without losing quality
• Partner with the Head of Digital/dev/eComm ops to improve UX/UI through:
• Navigation and merchandising clarity
• Promotional clarity (pricing, urgency, trust signals)
• Visual consistency (spacing, typography, imagery, layout patterns)
• Provide creative QA on site builds and marketing assets (mobile-first, detail-oriented)
• Maintain and evolve Bici’s brand voice across email, site, and marketing assets
• Write copy directly where needed (hero messaging, launch pages, emails, banners, in-store)
• Review, edit, and approve copy from team members to ensure clarity, accuracy, and tone consistency
• Coach, develop, and provide feedback to direct reports, interns, and contractors
• Set clear expectations and improve output quality through structured review and simple processes

Strategic Outcomes (What ‘Good’ Looks Like):

• Seasonal campaigns and launches ship smoothly across eComm + retail, with fewer last-minute scrambles
• Bici looks and feels cohesive across touchpoints (site, email, store, campaigns)
• Brand voice is consistent, sharp, and recognizable
• Campaigns support online performance and in-store traffic
• Internal teams have clarity on timelines, messaging, and priorities
• The brand marketing function runs with ownership, accountability, and momentum

Skills and Experience:

• 4-7 years experience in brand, campaign, lifecycle, or creative marketing roles
• Experience running campaigns across eCommerce and physical retail (or a strong equivalent)
• Strong copywriting and editing skills with a clear sense of brand voice
• Strong creative direction instincts (layout, hierarchy, visual standards, creative QA)
• Proven ability to manage timelines, priorities, and cross-functional work
• Experience managing or mentoring junior team members
• Comfortable working…