Brand & Creative Marketing Manager

The  Brand & Creative Marketing Manager  owns how Bici shows up across campaigns, launches, and day-to-day customer touchpoints, with equal strength in brand marketing execution and creative/design direction.
This role is responsible for translating product, merchandising, and retail priorities into cohesive campaigns that work across eComm and our stores in Vancouver, Victoria, and Langford — while also ensuring our visual identity, UX/UI consistency, and copy feel premium, modern, and unmistakably Bici.
You’ll be a brand guardian and an execution leader: setting direction, building plans, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence. In a small business environment, this role balances strategy with hands-on delivery and cross-functional coordination.

Key Accountabilities:

Brand Marketing & Campaign Ownership
Own seasonal campaign planning and execution across eComm and retail
Lead product launches and go-to-market planning (timelines, messaging, channel execution)
Partner with eComm, Merchandising, and Retail to align campaigns with business priorities
Collaborate on email marketing and on-site merchandising plans to support key moments and promotions
Develop creative briefs and content direction for campaigns, promotions, and launches
QA marketing outputs to ensure accuracy, consistency, and brand alignment
Support retail marketing needs including signage, promotions, and local initiatives
Manage timelines and cross-team coordination to ensure on-time delivery
Own prioritization and workload planning for the brand marketing team
Creative Direction, Design Systems, and UX/UI
Own and evolve Bici’s brand identity across digital and physical touchpoints (look, feel, tone, standards)
Homepage modules and feature stacks
Landing pages and campaign pages
Email creative and layout standards
Paid + organic creative guidelines (where applicable)
Establish lightweight design systems and templates so the team can move faster without losing quality
Partner with the Head of Digital/dev/eComm ops to improve UX/UI through:
Navigation and merchandising clarity
Promotional clarity (pricing, urgency, trust signals)
Visual consistency (spacing, typography, imagery, layout patterns)
Provide creative QA on site builds and marketing assets (mobile-first, detail-oriented)
Maintain and evolve Bici’s brand voice across email, site, and marketing assets
Write copy directly where needed (hero messaging, launch pages, emails, banners, in-store)
Review, edit, and approve copy from team members to ensure clarity, accuracy, and tone consistency
Coach, develop, and provide feedback to direct reports, interns, and contractors
Set clear expectations and improve output quality through structured review and simple processes
Strategic Outcomes (What ‘Good’ Looks Like):
Seasonal campaigns and launches ship smoothly across eComm + retail, with fewer last-minute scrambles
Bici looks and feels cohesive across touchpoints (site, email, store, campaigns)
Brand voice is consistent, sharp, and recognizable
Campaigns support online performance and in-store traffic
Internal teams have clarity on timelines, messaging, and priorities
The brand marketing function runs with ownership, accountability, and momentum

Skills and Experience:

4-7 years experience in brand, campaign, lifecycle, or creative marketing roles
Experience running campaigns across eCommerce and physical retail (or a strong equivalent)
Strong copywriting and editing skills with a clear sense of brand voice
Strong creative direction instincts (layout, hierarchy, visual standards, creative QA)
Proven ability to manage timelines, priorities, and cross-functional work
Experience managing or mentoring junior team members
Comfortable working…