Growth Marketing Specialist

The Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build prospect lists, conduct market research, track funnel performance, support lead nurture programs, and help surface insights that support growth across the business.
We're looking for a versatile generalist, someone comfortable moving between different tools and tasks and who can pick up new skills quickly, rather than a narrow specialist in just one area.
This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools.
As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations.

Key Responsibilities  Growth Marketing & Demand Generation   Support execution and optimization of paid advertising campaigns across Linked In, Meta, Google, and other channels
Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates
Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives
Support organic and paid growth initiatives across multiple channels
Build targeted prospect lists aligned with Ideal Customer Profiles (ICP)
Research companies, decision-makers, and market opportunities
Support outbound sales initiatives through list development and data enrichment
Maintain CRM data quality and assist with pipeline management activities
Support the sales team in identifying target accounts and growth opportunities
Build and optimize email nurture sequences for prospects and customers
Support lead scoring, segmentation, and lifecycle marketing programs
Analyze email performance and recommend improvements to engagement and conversion metrics
Conduct research on target industries, competitors, and market trends
Monitor competitor messaging, positioning, pricing, and product developments
Develop competitive intelligence reports to support sales and marketing strategy
Reporting & Analytics   Develop weekly, monthly, and quarterly performance reports
Analyze marketing, website, pipeline, and revenue performance
Help identify growth opportunities and areas of funnel leakage
Support recommendations to improve conversion rates and customer acquisition
Track and report on key SaaS growth metrics including:
Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance
AI-Powered Marketing Operations   Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution
Use tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision making
Build repeatable AI-assisted workflows for marketing, sales, and reporting activities
Utilize AI to synthesize large volumes of information into actionable insights and recommendations
Continuously explore new AI tools and techniques that improve efficiency, accuracy, and output quality
Qualifications  Required   2-4 years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related role
Experience managing or supporting paid advertising campaigns
Experienced in setting up tags, triggers, and events in Google Tag Manager
Strong analytical and reporting skills

Experience with CRM platforms such as Hub Spot or Salesforce
Experience building email marketing and lead nurture campaigns
Strong research and data analysis capabilities
Excellent written and verbal communication skills
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