Director, Marketing

Job Description  Full-Time;
Permanent Date Posted:
October 16, 2026
Who we are…
The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site. The PNE produces play, hosts play, is a place for play and most importantly we play for good.
At the PNE, we strive to create an environment that reflects our organization’s core values:
Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.The PNE is a matrixed organization that serves three business units and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units.
The Director, Marketing, reports to the Vice President, Sales, Marketing & Business Development and leads the development and implementation of the comprehensive marketing strategies for multiple consumer and business brands. Marketing, communications, community engagement & corporate partnerships report into the Director, Marketing.
Our Sales & Marketing Team Profile   Inspires an exhilarating and fun-loving workplace
Supports a flexible work environment
Innovates in both concept and process
Thrives and promotes a fast-paced sales & marketing culture
Collaborates with all departments in a positive and proactive way
What will you do this year?  The Director, Marketing has leadership, administration and marketing responsibilities with direct and supportive accountability to achieving organizational targets. The duties for this position include, but are not limited to:
Leading Team   Models the PNE’s core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration.
Develops a sales & marketing culture across the organization and encourage a growth mindset through all PNE Events and business channels.
Provides professional leadership, training and team oversight for the marketing team, coaches and mentors team and their personal goals in alignment to business objectives.
Defines and manages the marketing process to align to PNE standardized business processes, policies, guidelines, and tools for each division.
Leads market development on primary markets in live entertainment and special events.
Supports facility sales & business development in the development of strategies to secure top prospects through from prospecting to proposals to renewal.
Ensures timely internal and external communication to department, organization and external stakeholders.
Oversees corporate partnership team strategy and accountable for revenue targets
Oversees internal and external communications strategy (supports media relations team)
Oversees community engagement programs including advisory boards, grant programs, ticket donation programs and community outreach.
Leading the Business   Member of the senior leadership team and leads the business with a strategic mindset focused on delivering organizational results.
In conjunction with the Director Sales leads 3-year sales & marketing strategy across all business channels to elevate department results.
Accountable for the financial management of marketing, regularly and critically reviews monthly financial reporting.
Manages and mitigates PNE risk through proactive negotiations, contracts and event oversight.
Supports and leads future growth…