Manager, Marketing

Job Description
Full-Time;
Permanent Date Posted:
October 16

Who we are

The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site. The PNE produces play, hosts play, is a place for play and most importantly we play for good.

The PNE has four revenue streams and three corporate/business streams.

Revenue Streams

Fairs & Festivals

Playland & Fright Nights

Year-Round Client Events

Ticketing Services

Corporate/Business Streams

Corporate including office of the president, people & culture, finance, communications & community relations

Facility sales & group sales, partnerships (B2B)

Parks & facilities

At the PNE, we strive to create an environment that reflects our organization’s core values:
Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.The PNE is a matrixed organization that serves four business streams and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units.

Our Sales & Marketing Team Profile

Inspires an exhilarating and fun-loving workplace

Supports a flexible work environment

Innovates in both concept and process

Thrives and promotes a fast-paced sales & marketing culture

Collaborates with all departments in a positive and proactive way

What will you do this year?

Manager, Marketing is a leadership position that reports to the Director, Marketing and has direct accountability in managing, tracking, and adapting all marketing campaigns to deliver organizational targets. Their primary focus is on delivering the campaigns for the PNE consumer and corporate/business brand marketing initiatives.

Leads Team

Models the PNE’s core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration.

Monitors team progress on objectives and clears barriers to success.

Leads the delivery of marketing campaigns with a project management mindset, a strong attention to timelines and details.

Drives campaigns optimal performance and adjusts marketing effectiveness based on data.

Champions an inclusive and collaborative working environment.

Leads event marketing and promotions teams giving clear direction and required support to achieve business targets and outcomes.

Leads the Business

Leads and manages marketing strategies to maximize attendance and engagement, drive brand awareness, and achieve event targets.

Leads and optimizes all marketing channels to connect our products to customers including:

digital marketing and technology platforms

traditional media such as print, broadcast, direct mail, and outdoor advertising marketing initiatives

marketing promotions initiatives including but not limited to street team, loyalty programs, contests/giveaways and ticketing collaborations.

Develops project management plans and manages deliverables and reports outcomes for all campaigns for all brands.

Develops pricing strategies in alignment to industry best practices and competitor pricing.

Oversees the delivery of corporate and business marketing initiatives

What else?

Must have a post-secondary degree or diploma in marketing, or an equivalent combination of education and experience.

Must have a minimum of 8 years’ experience in a leadership role and have working knowledge of both marketing and…