Social & Community Marketing Manager

Some brands post content. Others make people stop scrolling. We're looking for someone who knows the difference. Someone who lives and breathes social media, is fascinated by startups and marketing, and can turn bold ideas into content that gets people talking, following, and coming back for more. If you've ever looked at a brand's social media and thought, "I could do that ten times better," we want to meet you.

You'll join a fast-growing tech startup, where you'll turn social media into a powerful engine for audience growth, brand awareness, and demand generation. You'll own the company's social presence, help founders build their personal brands, and create content people actually want to watch, read, and share.

There's no established playbook waiting for you. You'll be expected to bring the ideas, build the systems, experiment relentlessly, and make things happen. If you're constantly thinking "I could make better content than that," we want to see what you've got.

Responsibilities

Own the organic social strategy across Linked In, X, Tik Tok, Instagram, and You Tube, creating content that grows audiences and drives business interest

Build a consistent short-form video engine, from creative concepts and hooks to production, publishing, and optimization

Turn startup stories, marketing trends, and creator economy insights into compelling, platform-native content

Develop founder and employee-led content, transforming executive insights into engaging posts and videos that build personal brands

Create scalable content workflows and publishing cadences that keep company and employee accounts consistently active

Experiment with formats, storytelling, and distribution strategies, using performance data to double down on what works

Coordinate with internal teams, creators, and production partners to bring content ideas to life

Identify opportunities to engage the creator community and turn social attention into brand awareness, traffic, and sign-ups

Requirements

Proven ability to create standout social content or grow an audience, backed by real examples of your work and results

Deep understanding of Linked In, X, Tik Tok, Instagram, and You Tube, including what makes content perform on each platform

Strong creative instincts, copywriting, and storytelling skills, especially for short-form video and attention-grabbing hooks

Genuine interest in startups, business, marketing, and internet culture. You're not just consuming content; you're analyzing why it works

Ability to build content systems, manage production schedules, and maintain a consistent publishing cadence

Resourceful, experimental, and self-directed, with the confidence to bring ideas forward and execute without constant supervision

Strong analytical skills to understand audience growth, engagement, and content performance

Excellent communication skills and the ability to collaborate directly with founders and executives

Nice to have

Experience growing social audiences for startups, B2B SaaS companies, or founder-led brands

Experience with executive personal branding, employee advocacy, or creator-led marketing

Hands-on video production or editing experience

Familiarity with two-sided marketplaces, influencer marketing, or the creator economy

Experience connecting organic social content to measurable traffic, sign-ups, or demand generation

Experience with product-led growth (PLG) or self-serve SaaS business models, particularly using organic social content to drive user acquisition and sign-ups

Benefits

Location:

Hybrid, Vancouver, BC (3 days in office)

Salary: $60K-$90K CAD

PTO: 3 weeks paid vacation + statutory holidays + paid sick leave