Job Description & How to Apply Below
As Product Marketing Manager, you will shape core positioning and communicate new features to brands and creators. You will run launch campaigns, weekly release communications, and lifecycle marketing across email, social, blog, and in-app channels. Working with Product, Design, Engineering, and the VP of Growth, you will support activation and retention.
Key Responsibilities:
Plan monthly and quarterly multi-channel product launch campaigns
Run weekly feature release communications across four channels
Write persuasive copy translating features into customer value
Improve website product positioning and messaging
Create onboarding and in-app lifecycle content
Requirements:
Three or more years of product marketing experience
Track record shipping launches at high cadence
Excellent copywriting and messaging skills
Hands-on content and lifecycle marketing experience
Daily practical use of AI marketing tools
Shape launches, positioning, lifecycle campaigns, and feature communications through product marketing execution in Vancouver.
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