Product Marketing Manager Launches

Lead product launches and multi-channel campaigns from the Vancouver office three days weekly, using sharp messaging and practical AI tools.

As Product Marketing Manager, you will shape core positioning and communicate new features to brands and creators. You will run launch campaigns, weekly release communications, and lifecycle marketing across email, social, blog, and in-app channels. Working with Product, Design, Engineering, and the VP of Growth, you will support activation and retention.

• Plan monthly and quarterly multi-channel product launch campaigns
• Run weekly feature release communications across four channels
• Write persuasive copy translating features into customer value
• Improve website product positioning and messaging
• Create onboarding and in-app lifecycle content

• Three or more years of product marketing experience
• Track record shipping launches at high cadence
• Excellent copywriting and messaging skills
• Hands-on content and lifecycle marketing experience
• Daily practical use of AI marketing tools

Shape launches, positioning, lifecycle campaigns, and feature communications through product marketing execution in Vancouver.