Growth Marketing Strategist; Paid Media)

Rely Digital is seeking a self-starting, motivated Growth Marketing Strategist (Paid Media) to plan, launch, and scale high-performing paid advertising programs,.

This role is ideal for someone who has managed e-commerce ad accounts with real budgets, understands how creative, offers, and data work together to drive profitable revenue, and is comfortable supporting professional services and lead generation clients as well.

The Growth Marketing Strategist will work closely with Canadian and US-based brands, primarily in e-commerce and professional services, to plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other paid channels.

You'll own account strategy from creative testing and audience structure through to feed optimization and measurement, with a focus on driving revenue, ROAS, and profitable growth rather than just clicks and traffic.

• Accelerate your career in advertising with hands-on training.
• Work with innovative and high-growth brands across a range of verticals.
• Become a data wizard and marketing trend-spotter.
• Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours.
• Hybrid work with WFH and in-person collaboration.
• Keep the creative juices going with weekly whiteboard sessions and team learning events.

• Own paid media strategy and day-to-day management for e-commerce clients across Meta Ads and Google Ads (Search, Shopping, Performance Max, You Tube)
• Build and scale Meta campaigns, including Advantage+ Shopping, catalog and dynamic product ads, prospecting, and retargeting
• Manage and optimize product feeds in Google Merchant Center and Meta Commerce Manager
• Plan and run structured creative testing across formats, hooks, offers, and landing pages, working with our internal Design team to brief and iterate on ad creative
• Plan campaigns around promotional calendars, product launches, and seasonal peaks (BFCM, holidays)
• Support professional services clients with search and social campaigns focused on qualified inquiries and consultations
• Build and optimize lead generation campaigns where relevant, including lead forms and landing page funnels
• Maintain clean tracking and measurement, including pixel/Conversions API, GA4, and conversion setup
• Analyze performance toward business outcomes (revenue, ROAS, MER, CAC, and lead quality) and translate the data into clear recommendations
• Lead client communication and reporting, and proactively identify opportunities to grow accounts

• 3–5+ years of hands-on paid media experience, with a strong focus on e-commerce
• Deep, hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max
• Proven track record of scaling e-commerce ad spend profitably and hitting ROAS/revenue targets
• Experience with product feeds, Merchant Center, and catalog-based campaigns
• Solid understanding of conversion tracking (Meta Pixel/CAPI, GA4, Google Tag Manager)
• A creative testing mindset and the ability to write clear creative briefs
• Strong proficiency in Excel/Google Sheets (pivot tables, lookups, data analysis)
• Strong communication skills and the ability to explain performance in terms of business impact

• Experience with professional services or lead generation clients
• Experience with Shopify and e-commerce analytics
• Familiarity with email/SMS platforms (e.g., Klaviyo) and CRMs (e.g., Hub Spot)
• Experience with Linked In Ads, Tik Tok Ads, or Amazon Ads
• Google Ads and Google Analytics certifications
• Bachelor's degree in a related field

• Accelerate your advertising career and expertise with hands-on…