Senior Research Analyst, Marketing

Job Category: Professional & Business Support

Requisition Number: SENIO
003052

• Posted :
  August 14, 2026
• Full-Time
• Hybrid

Showing 1 location

Purpose

The Senior Research Analyst reports into the Manager, Customer Insights & Research.

The Senior Research Analyst will lead the design, execution and delivery of projects outlined in the annual Customer Insights plan. Through the effective management of guest feedback and research programs, this role will champion Armstrong Collective’s vision by generating meaningful insights that support strategic priorities, inform business decisions, and enhance the experiences of guests, team members, and partners.

The Senior Research Analyst will bring a strong background in design and delivery of guest research projects and subsequent analysis and interpretation of data are key for this position. The team member in this role will possess excellent project management skills and expertise in order to successfully deliver projects that involve internal tools, senior stakeholders from across the enterprise, and on occasion, external vendors.

The analyst will be adept at working in a cross‑functional team environment and collaborating with stakeholders across the business and across all our key geographies.

• Lead the overall management and delivery of guest experience research programs, using survey platform(s) including the administration and governance of guest research programs (i.e. distribution parameters, sample and contact strategies, response rate monitoring, and survey health assessments, etc.), ensuring data quality, representative feedback, and the effective collection of insights to support business decision‑making.
• Partner with stakeholders across the business to understand strategic priorities, and lead the ongoing evaluation and refinement of survey design and key metrics to ensure the collection of actionable insights.
• Work collaboratively and build trusted relationships with members of cross‑functional teams to deliver a comprehensive suite of survey reporting through various platform (e.g., PowerBI, Qualtrics, etc.).
• Deliver full integration into the existing guest experience research program or develop a new guest experience research program for any future products, using innovative approaches and adapting programs to support evolving business needs.
• Serve as the subject matter expert on guest feedback and customer insights across the end‑to‑end customer journey; this entails proactively analyzing and synthesizing feedback and industry trends for stakeholders at all levels of the organization to:
• Identify actionable opportunities
• Support CX initiatives
• Deliver meaningful insights and recommendations
• Summarize key themes from large volumes of verbatim responses using text analytics tools where appropriate.
• Prioritize, plan and deliver ad‑hoc pieces of analysis as it relates to specific areas of focus on the guest experience.

• Build partnerships and work in collaboration with external research vendors and partners in support of research goals and to ensure follow‑through on agreed upon scopes of work.
• Support the business with ad‑hoc research requests as it relates to guests, partners, products and services, or the external environment, while showing responsiveness to stakeholder needs and proactive identification of opportunities to add value.
• Support business stakeholders with reviewing potential research opportunities and recommending the best design and execution to meet the business goals.
• Prepare RFPs for external research requests and support with the selection and onboarding of vendors, along with end‑to‑end project management to ensure timely and quality output. Assume accountability for project outcomes and drive performance through effective planning, coordination, and execution.
• Collaborate with cross‑functional team members to supplement primary research with additional internal / external data sources and analytics, delivering richer insights to the end user and creating connections across teams to support informed decision‑making.
• Continue to…