Brand Activation Executive

Our client is seeking an energetic and highly engaging Brand Activation Executive to support in-market execution across the Greater Vancouver Area and Vancouver Island.

This role is focused on driving brand awareness, product education, and consumer trial through retail activations, sampling events, and strong in-store relationships. The successful candidate will be the face of the brand in-market, working directly with retailers, bud tenders, and consumers to bring the product experience to life.

This is a contract position running from April 2026 through October 2026, with a strong emphasis on field execution, flexibility, and weekend availability.

• Our client is a leading cannabis beverage company operating under one of the most recognized beverage brands globally. With a growing footprint across Canada, the business is focused on building category awareness and driving trial through high-impact retail activations and in-market execution.

• Execute in-store activations, pop-ups, and sampling events to drive brand awareness and product trial.
• Coordinate and support activation schedules across the Greater Vancouver Area and Vancouver Island.
• Deliver product education sessions to bud tenders and retail staff.
• Build and maintain strong relationships with key retail partners and store teams.
• Ensure consistent and high-quality in-store brand presence, including merchandising and displays.
• Represent the brand professionally at all times in consumer-facing environments.
• Provide feedback from the field on product performance, consumer response, and competitive activity.
• Forge relationships with top-performing accounts.
• Act as a conduit between the brand and the cannabis culture in BC.
• Steward the brand at industry events and run events.
• Leverage network to cement the brand’s presence in the BC cannabis culture.
• Drive success through the World Cup in BC (June) from both volume and brand visibility perspectives.
• Establish relationships with stores near cruise ports to make the brand the preferred choice for the cruise community.

• Must be 19+ years of age.
• Must reside within 30 minutes of Vancouver.
• Valid driver’s license and reliable transportation.
• Strong communication and interpersonal skills.
• Comfortable working in retail environments and engaging directly with consumers.
• Ability to stand for extended periods and lift promotional materials as required.
• Flexibility to work evenings and weekends.

• Experience in retail, hospitality, events, or brand activation.
• Valid Cann Sell certification.
• Knowledge of or interest in the cannabis industry.
• Some sales experience, comfortable with sales conversations (driving volume, promotions, distribution gaps).
• Structured, organized, prepared, and autonomous worker.
• Self-driver and self-motivator.
• Adherence to note-taking and contact collection in CRM (Green Paths).
• Nimble and flexible, comfortable with odd hours and ad-hoc requests.
• Competitive edge and motivated to build a strong case for extension.
• Curious and a team player.
• Aware and excited about the brand and products, having done due diligence on the brand.
• Ability to amalgamate into the broader BC cannabis culture and champion the brand’s style while maintaining business sense.

• $28 CAD per hour, with final rate dependent on experience and qualifications.
• Expense reimbursement for travel-related expenses.