Assistant Store Manager

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan‑driven products and unforgettable retail experiences.

Assistant Store Manager

At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance, inclusive of achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.

• Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
• Manage store associates through thorough use of LIDS Training Programs, goal setting (for sales and tasks), and regular follow up when Store Manager is not present.
• Administer the progressive steps of discipline to include verbal and written warning in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment, including helping them understand how their work supports company objectives and the success of the store and Lids overall.
• Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards.
• Responsible for scheduling and staffing the store including calling in associates to work in unexpected peaks when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals (for sales and tasks) and regular follow up.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage store associates’ direct compliance of established company policies, procedures and guidelines including safekeeping of company inventory, funds and property.
• Other duties as assigned.

• Lead, execute and assist Lids selling strategy to achieve key performance indicators (KPIs), sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues in the moment, including customer escalations, urgent requests, and resolve to “make it right” for customers.
• Ensure every customer is offered the opportunity to participate in Lids membership programs or special in‑store offers when live in‑store through employee education.
• Adhere to current visual guidelines that include proper merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with Company Dress Code Policy.

• Execute operations‑focused company‑level directives, promotions, and initiatives (e.g. from Lids HQ).
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment – MPOS, Lids Custom, etc. – by conducting daily audits, verifying continued functionality, facilitating updates and maintenance as instructed, or ordering repair as needed.
• Maintain store facilities, supplies, and services by executing service requests, assessing maintenance or repair needs, placing repair work orders, or replenishing store supplies.
• Effectively manage cash, including accurate opening and closing of the till, using counterfeit protection practices, and consistent bank drops.
• Effectively prepare store for inventory audits and support in performing them as needed to confirm inventory accuracy.
• Open and close the store as required following the procedures per the Operations P&P Manual.

• Protect Company assets within guidelines of LIDS Retail policies.
• Assist in preparation of store work schedules that provide proper store coverage and are within the Company guidelines for wage control.
• Follow all policies to accurately manage store…