Brand Experience Manager - Training & Operations

About MEC

At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here toinspire and supporteveryonein getting active outside, matchingpeoplewith gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors.

We play with purpose!

Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us!

MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We’re proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we’ll do our best to accommodate you.

As the Brand Experience Manager you'll bring together the sights and sounds of the brand experience in the bricks and mortar environment. In partnership with internal teams and our vendor partners you'll develop and bring to life cohesive brand experiences through in-store visual direction and staff training. This role is also the main conduit of the MEC Label brand experience within retail stores and will be responsible for developing MEC Label content and training materials for the organization.

This is a hybrid role based out of MEC's Support Office (HO) in Vancouver, BC. Team members are expected to work from the office a minimum of two days per week. Occasional travel to MEC stores and training events across Canada is required.

• Seasonal Strategy: Build and deliver seasonal brand PK and training strategies that ladder up to cross-functional initiatives and align to business priorities, to deliver a best-in-class customer journey.
• Vendor PK Program: Lead the development of the vendor PK strategy and program, communicate with vendor partners on opportunities and resources.
• MEC Label PK Program: Lead the development of the MEC Label training strategy and program, build content and training materials, in partnership with the MEC Label team and cross-functional partners.
• Resources and Facilitation with Stores: Lead the facilitation of vendor and MEC Label PK sessions at stores leveraging store MXM and SLA’s and develop and maintain a brand training hub for stores, in partnership with the LMX Team.
• Experiential Training Program: Lead the development of an experiential training program that leverages our brand partners and delivers a best-in-class EVP (Employee Value Proposition), in partnership with internal stakeholders
• Store Projects: Support with brand training for store projects - including but not limited to store renovations, store relocations, new store opens, and rebrands – as relevant.

• Shop-in-shops + VM Initiatives: Lead the strategy for brand partnership projects including shop-in-shops and visual merchandising initiatives that drive revenue and deliver best-in-class in store visual experience. Includes owning communications and alignment with brands, developing project timelines with internal and external partners, managing artwork approvals and procurement, ensuring that milestones are hit and initiatives meet the brief, and the project is delivered on time.
• Seasonal VM Resources: Build seasonal documents for store visual teams to ensure a best in class in-store experience for top brands, in partnership with vendors and internal teams.
• Analysis and optimization: In partnership with cross-functional partners, ensure reporting tools are in place to provide feedback and results to vendor partners and internal stakeholders. In partnership with Brand Partnerships Team (Co-op), optimizes revenue opportunities through visual merchandising.
• Store Projects: Support with brand shop-in-shop and visual merchandising initiatives for store projects - including but not limited to store renovations, store relocations, new store opens, and rebrands…