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Sales Development Representative

Job in Vancouver, BC, Canada
Listing for: Sophos
Full Time position
Listed on 2026-01-02
Job specializations:
  • Sales
    Sales Development Rep/SDR, Sales Representative
Job Description & How to Apply Below

Role Summary

As a Sales Development Representative (SDR) at Sophos, you will play a crucial role in driving business growth by generating and qualifying sales opportunities for the entire Sophos product suite. You will manage both inbound and outbound prospecting efforts, identifying high-potential leads and contributing directly to the sales pipeline.
In this role, you will work closely with Account Executives and other teams, ensuring a smooth transition of qualified leads and identifying cross-sell opportunities within existing accounts.
Success in this role requires a blend of strategic thinking, tenacity, and a passion for engaging with decision-makers at all levels. This is a dynamic and fast-paced position where you will be expected to meet and exceed performance targets while learning the ins and outs of the sales process, preparing you for future advancement within the organization. With a strong focus on customer needs, collaboration with internal teams, and consistent self-improvement, this role provides the foundation for long-term success within Sophos.

What You Will Do

  • Exceed Performance Metrics:
    Consistently meet and surpass monthly KPIs for Sales Accepted Leads (SALs) and pipeline contribution.
  • Lead

    Qualification:

    Manage inbound leads effectively, prioritizing responses and crafting action plans that align with company objectives.
  • Outbound Prospecting:
    Hunt for new logo opportunities and current customer cross-sell opportunities using tools like Zoom Info, Outreach, Linked In Sales Navigator, and more.
  • Daily Metrics:
    Meet and exceed daily activity goals for calls, emails, and other outreach methods to engage prospects.
  • Effective Communication:
    Engage with prospects through various channels, including phone, email, Live Chat, and SMS, using authentic and persuasive messaging.
  • Value Articulation:
    Demonstrate a deep understanding of Sophos products and solutions, clearly communicating their value in discovery calls and emails.
  • Collaborate with Sales Team:
    Work closely with Account Executives, engineers, and partners to generate strategic campaigns for top-tier results.
  • Research & Lead Mapping:
    Conduct research to identify key decision-makers and map out organizations for effective cold-calling.
  • Probing &

    Qualification:

    Ask insightful questions to uncover customer pain points and business challenges, positioning Sophos solutions as the ideal fit.
  • CRM Management:
    Keep Salesforce up to date with lead information, including quotes, conversation notes, and decision-making criteria.
  • Team

    Collaboration:

    Actively participate in team meetings, contributing feedback to improve prospecting and demand generation initiatives.
  • What You Will Bring

  • Exceptional Communication

    Skills:

    Clear, concise, and persuasive verbal and written communication abilities.
  • Active Listening:
    Strong ability to listen and understand customer needs, challenges, and goals.
  • Resilience & Grit:
    Thrives under pressure, handling rejection with persistence and turning adversity into an opportunity.
  • Confidence & Fearlessness:
    Fearlessly embraces new challenges and confidently engages with prospects, regardless of their title or experience.
  • Drive & Competitive Spirit:
    Highly results-oriented, motivated to exceed targets and outperform peers.
  • Curiosity & Active Listening:
    Skilled at asking insightful questions to uncover customer needs and challenges, and tailoring responses accordingly.
  • Adaptability:
    Quick to adjust to changing situations, with the ability to shift approaches based on customer cues or new information.
  • Team Player:
    Positive, collaborative, and supportive of team success while maintaining a high level of professionalism.
  • Quick Learner:
    Demonstrates the ability to rapidly learn new tools, processes, and technologies to optimize performance.
  • Professional Integrity:
    Maintains high standards of professionalism and ethics in all interactions with prospects and internal teams.
  • Desire to Learn & Grow: A growth mindset, eager to develop sales skills and progress toward more advanced roles, such as Account Executive or Commercial Account Manager.
  • In Canada, the base salary for this role ranges from $45,500 to $75,600. In addition to the base salary,…
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