Sales Coordinator

ABOUT HERSCHEL SUPPLY

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.

Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.

Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.

So, come along for the ride, get inspired and Put Yourself Out There.

The Sales Coordinator provides operational, administrative, and systems support across the North American sales organization. Acting as a central operational connector between the internal sales team, wholesale accounts and independent sales reps, this position ensures seamless wholesale execution, B2B reorder growth, and showroom management.

The Sales Coordinator makes day-to-day decisions regarding B2B Available-to-Sell (ATS) email schedules, Minimum Advertised Price (MAP) policy monitoring, custom order proof coordination, sample order prioritization, and wholesale system updates. Operating with a customer-centric mindset and strong organizational agility, this role independently identifies MAP policy violations, manages custom program turnaround times, and maintains SKU data integrity in B2B portals—escalating major wholesale compliance disputes, inventory allocation deficits, or key account disruptions to Sales leadership.

Reporting to the Director, Sales
- North America and working closely with the sales, operations, IT and marketing teams, the Sales Coordinator is responsible for the following:

• Owning and executing weekly B2B ATS email communications to drive at-once reorder revenue across wholesale accounts.
• Monitoring, enforcing, and managing Minimum Advertised Price (MAP) policy adherence across the wholesale channel, reporting violations and taking corrective action.
• Facilitating the Herschel Custom Stitch Program, liaising between sales teams and embellishment partners to manage proofs, approvals, and order delivery.
• Overseeing weekly SPS Commerce sales reporting, analyzing sell-through data to identify action items tied to ATS stock and BULK order opportunities.

• Managing sales tools and SKU data integrity across B2B platforms (e.g., NuOrder, SPS Commerce), handling seasonal setup, data uploads, and customer/rep account maintenance.
• Supporting key accounts with dropship product assortments and portal upload management.
• Assisting sales leadership with key account presentation setup, meeting scheduling, line sheet preparation, and pitch materials.
• Documenting and refining internal sales department processes to eliminate administrative friction and improve operational efficiency.

• Organizing and fulfilling seasonal sample requirements across domestic and international territories, tracking past-season sample inventories for marketing and sales needs.
• Coordinating general sales sample shipping, including sample pulls for marketing photoshoots and trade show planning/execution.
• Overseeing HQ showroom setup, seasonal merchandising flips, display rotations, and physical room management.

• On-time weekly deployment of B2B ATS emails, driving measurable reorder revenue and conversion in NuOrder.
• Consistent channel monitoring and…