Business Development Specialist

Posting Period

September 29, 2026 - October 21, 2026

The Business Development Specialist is responsible for generating membership growth and revenue for the YWCA Health & Fitness Club through business development, corporate outreach, community engagement, membership sales, and relationship management.

This is a highly visible, target-driven role that works both inside and outside the facility. The position serves as the primary outbound sales resource for the Health & Fitness Club and is responsible for building relationships with businesses, community organizations, referral partners, and prospective members.

The role manages opportunities throughout the full sales cycle, from lead generation and prospecting through membership conversion and ongoing relationship development. The successful candidate will play an important role in expanding awareness of the Health & Fitness Club, strengthening community connections, and supporting sustainable membership and revenue growth.

The position is also the departmental champion for Engage Pro, the Health & Fitness Club's CRM platform, and will help establish, maintain, and improve sales processes, workflows, reporting practices, and user adoption.

The YWCA Health & Fitness Club is one of YWCA BC's social enterprises. Revenue generated through memberships and services helps support programs and services that empower women, children, families, and communities throughout British Columbia.

• Drive membership sales, membership growth, and revenue performance.
• Conduct membership consultations and facility tours.
• Manage prospects through the full sales cycle, from inquiry through conversion.
• Re-engage former members and inactive leads.
• Build and maintain a healthy sales pipeline.
• Contribute to membership retention and referral-generation initiatives.

• Build and maintain relationships with local businesses, employers, professional organizations, residential communities, and referral partners.
• Develop new corporate membership opportunities.
• Conduct workplace presentations, networking meetings, and community outreach activities.
• Represent the Health & Fitness Clubat business, wellness, and community events.
• Identify and pursue opportunities that support membership growth and revenue generation.

• Maintain accurate and complete CRM records using Engage Pro.
• Track leads, opportunities, sales activity, conversion rates, and outreach efforts.
• Support the development and ongoing improvement of sales workflows, SOPs, and lead-management practices.
• Act as the departmental resource for Engage Pro, supporting adoption, training, and process consistency.
• Monitor CRM data quality and ensure sales opportunities are appropriately tracked and followed up.

This position reports to the Sales & Marketing Manager and collaborates closely with the Digital Marketing Specialist to support membership growth initiatives.

Share insights regarding lead quality, member behaviour, conversion barriers, and market opportunities.

Analyze sales activity and identify opportunities to improve performance.

Support the successful execution of marketing campaigns, events, and promotions.

Other duties as required

Regular local travel for meetings, outreach activities, business development, networking, community engagement, and partnership development.

Frequent interaction with prospective members, businesses, community organizations, and external stakeholders.

Flexibility to work different hours based on business needs, including evening and weekend events, presentations, networking opportunities, and outreach activities.

Accountability for monthly membership growth, sales, and revenue…