Sales Manager

Swish is a proudly Canadian, family-owned company that has been operating since 1956. From coast to coast, we help communities feel confident that the spaces where they work and live are clean, safe, and hygienic. We are Canada’s source for high-quality cleaning supplies and equipment, offering professional-grade, environmentally responsible solutions tailored to our customers’ needs. Our product and service categories include:
Hand Hygiene, Surface Disinfecting, Kitchen, Laundry & Warewash, Floor Care & Matting, Cleaning Tools & Powered Equipment, Safety, PPE, and more. At Swish, our people are at the heart of everything we do.

Swish is a proudly Canadian, family-owned company that has been operating since 1956. From coast to coast, we help communities feel confident that the spaces where they work and live are clean, safe, and hygienic. We are Canada’s source for high-quality cleaning supplies and equipment, offering professional-grade, environmentally responsible solutions tailored to our customers’ needs. Our product and service categories include:
Hand Hygiene, Surface Disinfecting, Kitchen, Laundry & Warewash, Floor Care & Matting, Cleaning Tools & Powered Equipment, Safety, PPE, and more. At Swish, our people are at the heart of everything we do.

The Sales Manager is responsible for leading the branch’s sales and customer service functions, driving revenue growth across new and existing accounts, and executing the company’s Strategic Plan within the sales organization. This role focuses on achieving sales targets, strengthening customer relationships, developing the sales team, and ensuring consistent execution of sales processes and service excellence standards.

The Sales Manager works closely with direct reports to coach and develop high standards of sales performance, product knowledge, and customer engagement. The individual in this role is actively involved in bid/RFP strategy, overseeing key account renewals and negotiations, implementing strategic price increases, and maintaining senior-level relationships with key and strategic customers.

• Drive sustainable, profitable revenue growth within the branch across core businesses and targeted growth segments
• Achieve and exceed sales targets for both new and existing accounts
• Develop and execute market, sales, and customer growth strategies
• Identify new business opportunities, verticals, and geographic expansion opportunities
• Lead and support bid/RFP strategy and execution
• Oversee key account renewals, contract negotiations, and pricing strategies
• Develop and promote initiatives to grow Charlotte Branded product sales

• Effectively develop, lead, and motivate the Sales and Customer Service team
• Coach, mentor, and train team members to strengthen sales skills and product knowledge
• Set clear goals, objectives, and performance expectations
• Conduct regular performance reviews and ongoing coaching sessions
• Administer an effective Performance Management Review process within the sales team
• Conduct regular Talent Reviews and support succession planning for the sales function
• Foster high levels of employee engagement, accountability, and professional development

• Maintain top-level relationships with strategic and high-value customers
• Promote and uphold quality and customer service standards
• Monitor customer satisfaction and retention metrics
• Resolve escalated customer concerns in a timely and professional manner
• Ensure all Sales and Customer Service processes are fully and effectively implemented
• Conduct regular reviews of sales systems and processes to optimize effectiveness

• Ensu…