Area Sales Representative

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at  Intuitive . As a global leader in  robotic-assisted surgery  and  minimally invasive care , our technologies—like the  da Vinci surgical system  and  Ion —have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help  transform the future of healthcare , you’ll find your purpose here.

Primary Function of Position:
The Area Sales Representative (ASR) is responsible for driving growth through the development of new da Vinci® Surgical System opportunities across Canada within an assigned territory. This role serves as Intuitive’s primary market development and capital sales resource, focused on identifying prospective hospitals, building awareness of the clinical and economic benefits of robotic-assisted surgery, and advancing healthcare organizations through the capital acquisition process.

The ASR develops regional market strategies that create demand for da Vinci Surgery throughout Canada, establishes executive and clinical advocacy, and leads complex sales efforts that result in new system placements and strategic growth opportunities. Success in this role requires strong business acumen, consultative selling skills, and the ability to influence stakeholders across provincial healthcare systems, hospital leadership, administration, and physician communities.

Roles & Responsibilities :

Drive adoption of da Vinci® Surgery through the sale of new da Vinci Surgical Systems into targeted hospitals and health systems within an assigned geography

Develop and execute regional market expansion strategies to increase awareness and adoption of da Vinci Surgery across Canada

Develop and execute territory market development strategies designed to identify, qualify, and prioritize prospective capital opportunities

Identify underserved geographic markets, health systems, and hospitals throughout Canada that represent new capital growth opportunities

Generate awareness of robotic-assisted surgery and the value of da Vinci Surgery among hospital executives, physicians, and key healthcare stakeholders

Build support from surgeons and hospital administration for da Vinci Surgery by developing strong advocacy networks and strategic relationships

Establish and nurture relationships with service line leaders, and senior hospital administrators to advance strategic capital initiatives

Build relationships with key provincial healthcare leaders, hospital executives, surgeons, and healthcare influencers to support robotic surgery program development

Identify and develop surgeon champions who can advocate for the clinical and patient benefits of da Vincirobotic-assisted surgery

Build multidisciplinary advocacy teams that support the evaluation and adoption of da Vinci technology

Organize and manage the complete sales process from prospecting through capital approval and purchase execution

Create compelling clinical, operational, and financial business cases that support capital investment decisions

Analyze local market dynamics, competitive activity, referral patterns, and growth opportunities to inform territory strategy

Partner with the Sales…