General Sales Manager

If you are looking to grow your career with an organizationdrivenby excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.
Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.
With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.

Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.
Discover how you can build your career with Dilawri

Position Overview   Dilawri is seeking a  General Sales Manager  toplay a key leadership role in driving the performance of the Sales Department while supporting the overall direction of the dealership.
This is a hands-on leadership position focused on executing sales strategy, developing people, and delivering consistent results across Newand Used Sales Operations.
The successful candidate will be actively involved in theday-to-day business — leading managers, desking deals, driving appointment activity, and ensuring disciplined execution from lead to delivery.
This role reports directly to the General Manager and is responsible for the performance, development, and structure of the Sales Department.
Compensation for this position is commission based.
Primary Duties and Responsibilities   Lead the sales department with a focus onvolume, gross, and disciplined inventory management
Coach, develop, and hold Sales Managers andsales staff accountable to performance objectives
Drive a strong appointment and prospecting culture through consistent CRM usage and activity management
Be actively involved in daily operations —desking deals, supporting managers, and assisting in closing transactions
Establish and monitor sales and gross profit targets for New and Used Sales Departments
Conduct daily, weekly, and monthly performance reviews with Sales Managers and sales teams
Support hiring, training, and ongoing development of all sales personnel
Ensure dealership processes, policies, and standards are consistently followed and reinforced
Work closely with the General Manager to align strategy, forecasting, and departmental goals
Collaborate with F&I, Service, and Parts toensure a seamless customer experience
Review sales activity, CRM performance, and pipeline management to identify opportunities for improvement
Maintain a high level of customer focus and resolve escalated customer concerns when necessary
Support marketing initiatives, promotions, and dealership campaigns to drive traffic and sales
Ensure the team maintains strong product knowledge and delivers a premium brand experience
Qualifications Required  Experience   Proven experience in automotive sales leadership(Sales Manager or higher)
Strong understanding of dealership operations with a focus on Variable Operations
Experience coaching and developing managers andsales teams
Proficiency with CRM systems and dealership tools (CDK, 180, or similar)
Strong leadership presence with the ability todrive accountability and results
Hands-on, performance-driven mindset with awillingness to be on the floor daily
Excellent coaching, communication, andteam-building skills
Strong organizational and time management abilities
Customer-focused with strong problem-solving skills
Ability to work in a fast-paced, structured, and process-driven environment
Additional Requirements   Valid VSA License (or ability to obtain)
Legally entitled to work in Canada
About Dilawri  In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:
Discountedemployee vehicle purchase program
Job-specificcoaching & training programs
Employee wellness & assistance programs
Employeesocial events
Build your career with a team thatis driven by excellence,integrity and innovation.