General Sales Manager

If you are looking to grow your career with an organizationdrivenby excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.

Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Dilawri
is seeking a General Sales Manager toplay a key leadership role in driving the performance of the Sales Departmentwhile supporting the overall direction of the dealership.

This is a hands-on leadership position focused on executingsales strategy, developing people, and delivering consistent results across Newand Used Sales Operations.

The successful candidate will be actively involved in theday-to-day business — leading managers, desking deals, driving appointmentactivity, and ensuring disciplined execution from lead to delivery.

This role reports directly to the General Manager and is responsible for the performance, development, and structure of the Sales Department.

Compensation for this position is commission based.

• Lead the sales department with a focus onvolume, gross, and disciplined inventory management
• Coach, develop, and hold Sales Managers andsales staff accountable to performance objectives
• Drive a strong appointment and prospectingculture through consistent CRM usage and activity management
• Be actively involved in daily operations —desking deals, supporting managers, and assisting in closing transactions
• Establish and monitor sales and gross profit targets for New and Used Sales Departments
• Conduct daily, weekly, and monthly performance reviews with Sales Managers and sales teams
• Support hiring, training, and ongoing development of all sales personnel
• Ensure dealership processes, policies, and standards are consistently followed and reinforced
• Work closely with the General Manager to alignstrategy, forecasting, and departmental goals
• Collaborate with F&I, Service, and Parts toensure a seamless customer experience
• Review sales activity, CRM performance, and pipeline management to identify opportunities for improvement
• Maintain a high level of customer focus and resolve escalated customer concerns when necessary
• Support marketing initiatives, promotions, and dealership campaigns to drive traffic and sales
• Ensure the team maintains strong product knowledge and delivers a premium brand experience

• Proven experience in automotive sales leadership(Sales Manager or higher)
• Strong understanding of dealership operations with a focus on Variable Operations
• Experience coaching and developing managers andsales teams
• Proficiency with CRM systems and dealershiptools (CDK, 180, or similar)
• Strong leadership presence with the ability todrive accountability and results
• Hands-on, performance-driven mindset with awillingness to be on the floor daily
• Excellent coaching, communication, andteam-building skills
• Strong organizational and time management abilities
• Customer-focused with strong problem-solving skills
• Ability to work in a fast-paced, structured, and process-driven environment

• Valid VSA License (or ability to obtain)
• Legally entitled to work in Canada

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

• Discounted employee vehicle purchase program
• Job-specific coaching & training programs
• Employee wellness & assistance programs
• Employee social events

Build your career with a team thatis driven by excellence,integrity and innovation.