Revenue Operations and GTM Sales Director

Build veritree’s scalable sales engine in Vancouver through GTM strategy, Hub Spot forecasting, and AI-powered revenue operations. Lead teams toward measurable growth.
Reporting to the Co-founder, you will create the systems, processes, and enablement supporting Business Development and Account Executives. The role combines people leadership with capacity planning, CRM discipline, compensation design, pipeline generation, and deal inspection. You will direct the GTM Engineer and coordinate revenue priorities with Marketing, Customer Success, Product, Operations, and Finance.

Key Responsibilities:

Own GTM strategy, sales stages, and account targeting
Direct AI-powered prospecting, enrichment, and deal intelligence
Partner on lead handoffs, expansion, and pipeline sources
Design annual compensation plans and quarterly quotas
Coach representatives through reviews, calls, and strategic deals
Requirements:
Proven leadership of pipeline-generation and closing teams
Strong sales forecasting, deal inspection, and pipeline mathematics
Command of Hub Spot and modern sales tooling
Experience designing BDR and AE incentive structures
Builder mindset for systems, structure, and process
Use GTM engineering, revenue operations, and sales coaching to build veritree’s next stage of predictable customer acquisition.