Head of Sales, West Coast

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Head of Sales, West Coast | Vancouver office-based (5 days/week)

We’re looking for an ambitious Head of Sales to lead and scale our West Coast commercial sales organization out of our Vancouver hub.

Our regional commercial team is scaling rapidly, and we need a true sales leader who can take the organization to the next level. You are a seller at heart who still loves getting into the weeds of deals, driving high-velocity execution, and helping close key accounts. You’ll own day-to-day commercial performance, develop strong sales leaders, raise execution standards across high-volume SMB funnels, and build the structure and infrastructure needed to fuel Fresha’s West Coast expansion.

With 500+ hires already delivered this year globally, we are scaling fast across global markets and functions. Our West Coast team is made up of field sales reps based across Vancouver, Los Angeles, and San Diego, meeting beauty and wellness businesses face to face in their local markets. You’ll lead and support these reps directly, drive regional expansion down the West Coast (including some travel and industry trade shows), and help build the talent engine needed to power the future of self-care.

Fresha’s global sales team recently achieved 110% of target, and you’ll play a pivotal role in building on that success. This is a hands-on role for someone who excels at high-velocity sales, robust forecasting, and strategic market expansion—with the freedom to challenge how we work, introduce new ideas, and build playbooks that scale across the wider sales organization.

• Commercial Sales Leadership & Deal Execution: Own day-to-day commercial performance across the West Coast, driving revenue, sales targets, and team accountability. Act as a hands-on leader who actively gets involved in deals, supports reps on critical pitches, and leverages enterprise/larger-deal sales experience to help get key opportunities over the line.

• Team Building & Scaling: Build and grow a high-performing, fast-paced commercial sales organization, developing strong frontline sales leaders, attracting great talent, and creating the structure needed to scale our team.

• Territory Expansion & Travel: Lead growth across key West Coast markets, coaching and supporting our field sales reps on the west coast (Vancouver, San Diego, Los Angeles). Represent Fresha on the ground through regular ride-alongs, team visits, and key industry trade shows as our footprint expands.

• Strategy & Accurate Forecasting: Set and execute regional go-to-market strategies tailored to high-volume, fast-cycle SMB sales. Build rigorous forecasting cadences…