Principal Agentic Engineer; Front-end

ABOUT APPLY DIGITAL

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi‑brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross‑functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well‑oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our Careers page to learn how we can unlock your potential.

Apply Digital is hybrid/remote‑friendly. The preferred candidate should be based in Latin America, preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.

The Principal Agentic Engineer (Front‑end) is a senior technical leader responsible for building scalable, high‑quality frontend applications that power AI‑driven digital experiences. This role blends frontend engineering excellence with architectural leadership, AI integration, and strong client‑facing communication.

You will lead frontend technical direction, mentor engineers, and collaborate closely with backend, product, and design teams to deliver production‑ready solutions. The role requires deep expertise in modern frontend frameworks, AI‑assisted development workflows, and cloud‑connected architectures. You will engineer teams of coding agents to accomplish implementation requirements for the systems you will be building.

You bring a strong leadership track record at the Staff or Lead level, operating with high autonomy and turning ambiguous product or business goals into shipped, production‑ready software.

• Lead the design and development of high‑performance frontend applications using Type Script, React, and Next.js.
• Organizing, distributing and translating backlog requirements from Product, UX and other disciplines, into detailed spec‑driven requirements for Agents to implement.
• Synthesise user stories, site maps, content strategy, components and design systems, brand strategy, etc, into specifications that coding Agents will implement.
• Designing and implementing digital solutions that have proper SEO/GEO, accessibility, performance and content management integrations.
• Integrations with key Composable platforms such as Contentful, Contentstack, Algolia, Cloudinary, etc.
• Experience implementing enterprise grade design systems, content models and component libraries.
• Apply spec‑driven development to ensure clarity, consistency, and high‑quality delivery.
• Architect frontend solutions that integrate seamlessly with backend services and AI‑powered systems.
• Design user experiences that help users express goals, constraints, and context clearly to AI agents.
• Design and implement frontend experiences that leverage: AI‑powered APIs and LLM‑driven features and RAG‑based experiences and AI‑assisted workflows.

• Collaborate with backend teams to consume RESTful APIs…