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Head of Web Strategy

Job in Vancouver, BC, Canada
Listing for: Asana, Inc.
Full Time position
Listed on 2026-10-28
Job specializations:
  • Software Development
    Web Developer
Salary/Wage Range or Industry Benchmark: 210000 - 250000 CAD Yearly CAD 210000.00 250000.00 YEAR
Job Description & How to Apply Below

Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make  a measurable conversion and pipeline driver.

As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday.

Key Responsibilities:
  • Set a customer-journey-led vision for
  • Own conversion and pipeline measurement frameworks
  • Prioritize global roadmaps using research and analytics
  • Oversee CMS architecture, performance, and Core Web Vitals
  • Lead web engineering and localization teams
Requirements:
  • Web strategy leadership for complex B2B SaaS websites
  • Measurable conversion and sales pipeline impact
  • People leadership across technical or multidisciplinary teams
  • Fluency in CMS platforms and modern web architecture
  • Experience scaling international localization strategies

Bring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.

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