Director of Product Functional Training

At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like Stair Master, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Gym Rax, Core Fit Collective and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.

At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our community. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.

We are looking for a Director of Product
- Functional Training join our growing organization!

Position Summary The Director of Product
- Functional Training leads the strategy, development, commercialization and lifecycle management of Core Health & Fitness's Throwdown and Gym Rax product portfolios. The role owns product and portfolio strategy, translates customer and market needs into commercially viable opportunities, and leads cross-functional execution from concept through end of life. The Director is accountable for portfolio growth, profitability, competitive position and product performance while partnering with Engineering, Operations, Sales, Marketing, Service and global manufacturing partners.

Essential Responsibilities Own the product strategy and multi-year roadmap for the Throwdown and Gym Rax portfolios, including new products, platform expansions, upgrades, accessories, refreshes, consolidation, and end-of-life decisions.

Own portfolio performance, including revenue, gross margin, pricing, product mix, competitive position, and lifecycle health; identify actions to improve growth and profitability.

Maintain direct engagement with customers, dealers, Sales, Service, trainers, and industry partners to identify unmet needs, validate opportunities, and translate market insights into product requirements and business cases.

Monitor competitive products, pricing, market trends, and emerging training formats to identify portfolio gaps, growth opportunities, and competitive threats.

Develop product requirements and business cases using customer value, forecast volume, target pricing, product cost, gross margin, development investment, and expected return to recommend product investments and priorities.

Partner with Engineering, Industrial Design, Sourcing, Quality, and global manufacturing partners to establish specifications, evaluate concepts and suppliers, review prototypes, validate performance, and manage quality, cost, and schedule.

Lead product development from concept through commercialization, managing milestones, testing, validation, launch readiness, risks, and cross-functional dependencies.

Identify and lead cost reduction, sourcing, and value-engineering opportunities that improve product profitability while maintaining performance, quality, and customer value.

Lead product commercialization with Sales, Marketing, and Education, including positioning, sales tools, product information, demonstrations, training, launch planning, and field feedback.

Monitor post-launch performance and manage the product lifecycle, using sales, margin, warranty, quality, service, and customer feedback to prioritize corrective actions, continuous improvements, refreshes, and end-of-life decisions.

Support key customer presentations, trade shows and selected field visits as the…