Senior Product Manager, Customer Data Platform: Identity & User Keychain

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Customer Data Platform (CDP) is the team responsible for resolving, structuring, and governing the traveler data that powers personalization, targeting, and measurement across every Expedia Group brand. Our identity graph — the User Keychain — links registered and anonymous activity across brands and devices for 460M+ EG travelers, underpinning more than 5B stitched identity keys. It is one of the most foundational and highest-leverage data products in the company: nearly every downstream product team, from onsite personalization to marketing activation to fraud and servicing, depends on the accuracy and completeness of identity resolution we provide.

We're hiring a Senior Product Manager to own User Keychain end-to-end and set its go-forward strategy. This is a strategic, executive-visible role: you will define what “identity” means at Expedia Group for the next several years, decide how aggressively we invest in resolving the ~90% of traveler traffic that is anonymous today, and represent that vision directly to senior leadership. You'll spend as much time in rooms with data engineering, brand and experience teams, advertising, marketing, legal, and fellow Data PMs as you spend with your own roadmap — this role exists at the intersection of technical depth and cross-functional influence, and it requires both in equal measure.

• Own the go-forward vision, strategy, and multi-year roadmap for User Keychain, Expedia Group's customer identity graph, setting the direction for how the company resolves travelers across authenticated and unauthenticated (anonymous) states.

• Think at the level of company-wide identity resolution strategy — not just the current Keychain implementation — evaluating build vs. buy vs. partner options, deterministic vs. probabilistic matching, and how identity should evolve as authentication, privacy regulation, and device/browser tracking continue to shift.

• Audit the existing identity resolution logic and related customer data products within CDP against industry best practices in identity graphs and identity resolution, identifying where we lag, quantifying the gap, and driving the roadmap to close it.

• Serve as the primary point of contact for User Keychain with executives and senior stakeholders, translating technical identity concepts (linkage methods, confidence scoring, match rates, provenance) into business terms and building the case for investment.

• Partner directly with data engineering to shape the technical roadmap — schemas, matching/linkage logic, confidence scoring, latency and freshness — and to sequence platform investment against business priorities.

• Build and manage shared roadmaps and explicit dependency mappings with brand and experience teams, Advertising, Marketing, Legal, and other Data Product Managers, aligning on what each partner needs from identity resolution and by when.

• Drive buy-in and formal…