Commercial Distributors Business Development Manager, Print - North America

** Description
- ** The Commercial Print Distributor Business Development Manager, North America is responsible for driving the growth and performance of HP's Office Print portfolio through assigned Tier 1 technology distributors across the United States and Canada.

As a member of the Print Category organization, this role serves as the Office Print category lead and business owner for assigned distributors. The position is accountable for category performance, including shipment growth, sell-thru performance, market share expansion, share-of-wallet growth, portfolio optimization, strategic investments, product introductions, and achievement of business objectives.

Working closely with Product Management, Sales, Marketing, Finance, Operations, Supply Chain, and Partner Business Managers, this individual develops and executes distributor growth strategies that accelerate category performance and strengthen HP's position within the distribution channel.

The role serves as the business owner for the Office Print category within assigned distributors while partnering closely with Partner Business Managers, who lead day-to-day sales execution and partner engagement activities.
** Key Responsibilities
***** Category Leadership & Business Planning
**** Serve as the Office Print category lead and business owner for assigned Tier 1 distributors.
* Develop and execute annual and multi-year business plans that drive shipment growth, sell-thru performance, revenue growth, market share gains, profitability, and share-of-wallet expansion.
* Own category performance outcomes and business objectives within assigned distributors.
* Translate HP's product roadmap and category priorities into distributor-specific growth strategies.
* Identify opportunities to expand HP's position within distributor portfolios and the broader commercial channel ecosystem.
* Lead category-focused business reviews, annual planning activities, and long-range growth planning.
* Influence distributor assortment, investments, product focus, and strategic initiatives to support category objectives.
*** Partnership with Partner Business Managers
**** Partner closely with HP Partner Business Managers to translate category priorities, product strategies, investments, and growth initiatives into effective market execution.
* Align on distributor priorities, opportunities, business objectives, and performance expectations.
* Jointly review business performance, execution gaps, and growth opportunities.
* Support development of sales plays, launch plans, promotions, training, and enablement activities.
* Provide category expertise, portfolio leadership, and strategic direction while Partner Business Managers lead day-to-day sales engagement and execution.
*** Portfolio Management & Product Introductions
**** Drive alignment between HP's Office Print portfolio strategy and distributor product plans.
* Support product introductions, portfolio transitions, and lifecycle management activities.
* Ensure distributor readiness for launches through coordinated planning with Product, Marketing, Operations, Supply Chain, and Sales teams.
* Own portfolio performance and proactively manage inventory trends, market demand, and product mix to identify opportunities and mitigate business risks.
* Drive portfolio optimization to improve growth, profitability, market coverage, and competitive position.
*** Strategic Investments & Channel Programs
**** Develop business cases and investment recommendations that support category growth and market expansion.
* Lead or support distributor negotiations related to investments, promotions, buy-ins, and strategic growth initiatives.
* Evaluate investment performance and return on investment.
* Hold distributors and internal stakeholders accountable for execution and performance of funded initiatives.
* Partner with channel program and marketing teams to support partner engagement, product adoption, demand generation, and market activation activities.
* Recommend program enhancements that improve category growth and business results.
*** Market Development & Competitive Strategy
**** Analyze market trends, competitive activity, pricing, distributor performance, and customer demand.
* Develop strategies that increase HP's market share and share of wallet within assigned distributors.
* Identify growth opportunities, whitespace segments, and competitive displacement opportunities.
* Provide market intelligence and distributor insights to Product, Marketing, and Sales…