Program Manager, Field Marketing

Overview

This position requires an onsite presence at the Banfield Pet Hospital headquarters in Vancouver, Washington, with a hybrid work schedule (3 days/week).

Summary and

Qualifications:

Identify and oversee the implementation of marketing needs related to hospital and/or market growth within specified regions while project managing Optimum Wellness Plan (OWP) growth avenues. Work as the marketing representative for grand openings, standalone strategy, and existing hospital growth across the assigned Division, working as a resource for the identified regions and related field leadership.

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals including:
• Managing vendors/agencies to coordinate media placement and testing.
• Overseeing budgets to achieve program goals effectively and efficiently.
• Ensure operational alignment on strategies.
• Set benchmarks with Digital Marketing Program Manager and analyze the performance of the new hospital openings, developing and adjusting marketing strategies to support these hospitals in meeting first-year revenue plan.
• Monitor the performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios and assess the needs for marketing support. Assist with field marketing alignment and response.
• Partner with product marketing team on OWP project management for ongoing product development, growth and support. Oversee change management of new products or product changes in the field.
• Support the marketing strategy and tactics for dedicated region(s) based on the hospital/market needs by employing direction from strategy director, feedback from field leaders, scheduling audits, and marketing analytics.
• Manage the execution of grand opening marketing activities pre, during and post opening for new hospitals.
• Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals.
• Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals. Develop and execute scalable plans and organizational rollouts.
• Support region(s) in improving OSAT and OWP growth and retention in pursuit of achieving OGSMs.
• Collaborate with other Marketing partners to support new media, offers, and messaging that could be used to drive regional performance.
• Proactively provide feedback on regional marketing activity and trends to the Directors of Strategy and others marketing team members as needed.
• Actively partner and be a team player with Sr. Coordinators/Associate Specialists within the field marketing team on regional support tactics, best practices, and organizational agility.
• Support practice initiatives, partner cross functionally with teams (e.g., Transformation, other Marketing groups, IT, Vet Affairs, etc.), and lead designated marketing work streams for strategic and functional projects that impact business growth.
• Other job duties as assigned.

• This position requires 25% travel.
• Ability to work at a computer for long periods of time.
• Must have mental processes for reasoning, remembering, mathematics, and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
• Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 25 pounds.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• The noise level in the work environment is normally moderate.
• Environment where pets are present.
• The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals…