Director Of Digital Marketing - Vancouver, WA

Title:

Director of Digital Marketing

Reports To:

President/CEO

Location:

Bellingham, WA, Waynesboro, TN, or Vancouver, WA (negotiable)

This is a single position posted at all of our locations, Bellingham, WA, Vancouver, WA, and Waynesboro, TN. We will hire in whichever location produces the strongest candidate.
Department:
Marketing

Salary: $150k - $180k annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.

Seeking Health is a nutritional supplement company built on education. We help people understand their health, then direct them to the solutions that fit. When people are well informed, they choose well, and they stay with us for life.

We have grown 20% year over year, with $50M in total revenue across multiple channels, by putting scientific integrity and customer education ahead of typical marketing tactics.

Create Customers for Life Take Purposeful Action Embrace Sudden Change Collaborative Effort Never Settle Be You

• Create Customers for Life:
  First, we listen to our customers. Then, we make decisions which amplify our customers' success.
• Take Purposeful Action: A diversity of opinion is balanced with the need to make and implement decisions. Believe in yourself to make a timely decision that supports the overall mission of the company.
• Embrace Sudden Change:
  There is no innovation if you operate out of fear of the new or untested.
• Collaborative Effort:
  Together, we minimize our individual weaknesses and amplify each other's strengths.
• Never Settle:
  We take every opportunity to optimize. Do what you need to do to make things better. Then make those things great.
• Be You:
  Always be authentic.

Read more:

Own our $17M direct-to-consumer channel and grow it through education. You will lead SEO, email, You Tube and content, e-commerce, and paid media with one goal: help more people understand their health and find the right solution at the right time. You will build and lead a team that listens to customers, acts on data, uses AI well, and keeps improving every metric.

Grow our DTC business profitably through education, with a clear CAC and ROAS bar for every channel. Raise customer lifetime value by connecting people to the right product the first time. Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value.

• Raise blended ROAS and lower CAC against agreed thresholds within the first 90 days.
• Grow DTC revenue 20% at or above target contribution margin.
• Reduce product mismatch by guiding more customers to the right product, using our product-match quiz.
• Grow organic traffic and You Tube-to-site conversion.
• Lift repeat purchase and subscription rates.
• Build the DTC marketing team with clear ownership of each channel.

Drive $5-8M incremental DTC revenue, improve ROI 20%+ across channels, establish us as the go-to educational authority in our space, build a world-class marketing team, and create a scalable foundation for continued growth.

Education-First Campaigns:
Turn complex nutritional science into clear education that helps people understand their health and find the right solution. Lead content across You Tube, blogs, guides, email and social, working with Dr. Lynch and the content team. Oversee SEO, email automation and paid media, which exist to bring educated people to our content.

DTC Growth Leadership:
Own the P&L and growth plan for our $17M DTC business. Build financial models for CAC, LTV, channel contribution and margin. Set and hold a clear ROAS and CAC bar for every channel. Partner directly with the CEO on growth initiatives.

E-commerce Excellence:
Own the digital customer journey from first visit to loyal customer. Improve conversion, retention and subscription. Use our product-match quiz and guides so every customer lands on the right product. Work with e-commerce operations on platform excellence.

Multi-Channel

Collaboration:

Work with retail, wholesale and Amazon teams for consistent brand and education across channels, while running DTC as its own high-growth channel. Share insights and use our total company scale ($50M) for better vendor relationships and testing.

AI-Driven Innovation:
Use AI to personalize education, segment customers, speed up content, and improve targeting and spend efficiency. Test boldly, measure honestly, keep what works.

Analytics & Optimization:
Define OKRs and report DTC…