Admission Counselor - Universal Skilltech University

Department:
Admissions

Reporting To:
Manager Admissions

Functional Reporting:
Head of Admissions – USTU

Nodal Reporting:
Executive Vice President

Female Candidates Preferred.

Work Schedule:

6 days a week (Monday to Saturday)
9:00 AM to 5:30 PM
Additional working on holidays during peak admission season

Role Purpose

The Admission Counsellor is responsible for driving student enrolments by managing enquiries, counselling prospective students and parents, and nurturing leads through the admissions funnel.

This role serves as the  first point of contact  for prospective students and parents, guiding them through the decision-making process while ensuring adherence to institutional admission procedures.

Key Responsibilities

Lead Management & Scheduling
Respond promptly to all admission enquiries across channels
Schedule campus visits and counselling sessions with prospective parents/students
Counselling & Campus Experience
Conduct in-depth counselling sessions (scheduled & walk-ins)
Understand parent/student needs and recommend suitable programs
Deliver campus tours and presentations effectively
Admissions Process Compliance
Ensure strict adherence to the admission process and documentation
Guide applicants through each stage of the admission journey
Conversion & Revenue Focus
Drive end-to-end conversion from enquiry to enrolment
Achieve assigned admission targets
Maintain a strong conversion ratio while ensuring quality counselling
Lead Nurturing
Engage leads through consistent follow-ups via calls, emails, and messages
Build trust and maintain relationships throughout the decision cycle
CRM & Reporting
Maintain accurate and updated records in CRM systems
Track lead pipeline and generate periodic reports
Coordinate with internal teams and leadership through updates
Market & Competition Awareness
Stay updated on competitor institutions and their offerings
Communicate insights to improve positioning and strategy
Outreach & Partnerships
Build relationships with local schools, preschools, and communities
Participate in outreach programs, events, and admission drives
Generate referrals and expand lead sources
Parent & Student Engagement
Understand parent concerns, expectations, and decision drivers
Address objections with empathy and clarity
Feedback & Insights
Provide actionable feedback to internal teams (Marketing, Academics, Admin)
Share insights from ground interactions to improve processes

Key Skills & Competencies

Strong communication and presentation skills
Excellent counselling and interpersonal abilities
Sales-driven mindset with focus on conversions
Persuasion and negotiation skills
Ability to work in a target-driven environment
Strong relationship-building capabilities
Familiarity with CRM tools and data tracking
Comfortable with fieldwork and outreach activities

Performance Metrics (KRA)

Lead-to-enquiry engagement ratio
Conversion rate (Enquiry → Application → Enrolment)
Achievement of admission targets
CRM data accuracy and reporting quality
Effectiveness of counselling sessions
Contribution to outreach and lead generation

Career Progression Path

Management Trainee
Junior Admission Executive
Admission Counsellor
Senior Admission Counsellor

Progression Is Based On

Conversion performance
Counselling effectiveness
Lead generation capability
Stakeholder engagement
Leadership and mentoring ability

Ideal Candidate Profile

Graduate/Postgraduate (preferably in Sales, Marketing, or Education)
Experience in admissions, counselling, or sales preferred
Passion for education and student engagement
Strong ownership and result orientation