HubSpot CRM Specialist

Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success in acquiring, managing, and operating multi-residential properties nationwide. The company’s achievements in real estate have laid the groundwork for growth in complementary businesses, enhancing their comprehensive real estate platform. Lankin Investments prioritizes a people-first culture, fostering an environment that supports personal and professional development for all team members.

CRM Administration & Optimization

• Manage and maintain all aspects of the Hub Spot CRM, including contacts, companies, pipelines, workflows, lists, and properties.
• Ensure data integrity through regular audits, deduplication, and process enforcement.
• Optimize CRM processes to improve usability, adoption, and accuracy across departments.

Automation & Campaign Support

• Build, test, and manage automated workflows for lead nurturing, lifecycle management, and customer communication.
• Partner with marketing and sales to implement lead scoring, routing, and campaign tracking.
• Support integration between Hub Spot and other tools (e.g., Linked In, Salesforce, Google Ads, reporting platforms).
• Design and maintain real-time dashboards and reporting for marketing, sales, and leadership teams.
• Track key performance metrics such as lead generation, funnel conversion, campaign ROI, and customer acquisition cost.
• Provide insights and recommendations to enhance marketing and sales performance.

Marketing Operations & Enablement

• Collaborate with the marketing team to improve campaign execution and reporting accuracy.
• Manage marketing assets, templates, and workflows within Hub Spot.
• Ensure compliance with data privacy and email marketing regulations (CASL, GDPR, etc.).

• 2–4+ years of experience managing Hub Spot CRM and Marketing Hub (Pro or Enterprise level preferred).
• Strong understanding of CRM architecture, automation logic, and reporting.
• Experience with data management, integrations, and marketing analytics.
• Proficiency in Excel/Sheets and comfort interpreting data and metrics.
• Excellent organizational and communication skills.
• Hub Spot certifications (Marketing Software, Sales Hub, Reporting, Operations Hub) are a plus.

We offer a competitive compensation package, including performance-based incentives, the ability to invest in our funds, comprehensive health benefits, and opportunities for professional growth and development.

At Lankin Investments, you will be part of a dynamic and supportive team that values entrepreneurial drive, integrity, and collaboration. Join us in our mission to create lasting value for our investors and make a positive impact on the communities we serve.

• Seniority level:
  Associate
• Employment type:
  
  Full-time
• Job function:
  Customer Service and Analyst
• Industries:
  Investment Management and Real Estate