SEO-Focused Digital Marketing Specialist

Lead the charge in driving organic visibility as a Digital Marketing Specialist with Sporting Life Group. Your passion for e-commerce and SEO will help elevate our retail brands.

Sporting Life Group is looking for a Digital Marketing Specialist with 1-3 years of experience who can effectively manage organic search strategies for our Sporting Life, Golf Town, and Team Town Sports banners. This role focuses heavily on defining keyword strategies, executing SEO initiatives, and adapting content for AI-driven search tools. You will be essential in enhancing our online presence and brand visibility in a competitive marketplace.

Key Responsibilities:

• Execute and manage organic search initiatives

• Work with teams to improve content production and SEO

• Perform audits and analysis for e-commerce enhancements

• Create keyword strategy aligned with brand goals

• Monitor trends in AI-driven search experiences

Requirements:

• 1-3 years in a digital marketing role

• Familiarity with key SEO tools and strategies

• Ability to think strategically about keyword opportunities

• Knowledge of paid search is advantageous

• Proficient in Microsoft Excel and Google Docs

Influence the future of digital marketing in retail at Sporting Life Group.
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