Digital Marketing Strategy Manager at SPC

Elevate SPC's digital presence as the Digital Marketing Manager, focusing on brand strategy and innovative growth. Collaborate closely with the Brand Marketing Director and the Digital Growth Manager to deliver exceptional results.

In this strategic role, you will align digital marketing initiatives with SPC’s brand vision, executing campaigns that drive measurable engagement with Gen Z and student audiences. You'll lead efforts in SEO, paid media, email marketing, and social strategies, ensuring cohesive messaging across platforms. An understanding of analytics and performance optimization is essential to create impactful campaigns.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies

• Conduct market research for precise targeting and channel strategy

• Oversee paid media strategies and SEO optimizations

• Execute email marketing campaigns and lifecycle management

• Define and maintain brand voice across digital channels

Requirements:

• Bachelor’s degree in Marketing or related field

• 4-6 years of digital marketing experience

• Strong analytical skills and data interpretation

• Experience in managing campaigns for Gen Z audiences

• Familiarity with digital marketing tools and platforms

Bring your strategic mindset and creativity to enhance SPC's digital marketing efforts.
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