Digital Marketing Specialist

Advance your career as a Digital Marketing Specialist at GESI in Vaughan, Ontario. Drive digital initiatives focusing on SEO, AI optimization, and analytics within a sustainable environment.

GESI, part of GFL Environmental, is seeking a skilled Digital Marketing Specialist to enhance our team. In this pivotal role, you will lead digital marketing efforts while collaborating with web developers and content creators. Your expertise in SEO and performance analytics will be essential to our success as you report to the Vice President of Marketing.

Key Responsibilities:

• Develop and implement SEO strategies for flagship site

• Create AI-friendly content and enhance SEO best practices

• Manage content updates via Dato CMS efficiently

• Build advanced dashboards using GA4 and Looker Studio

• Collaborate across teams to achieve project goals

Requirements:

• Proven track record in improving organic performance

• Bachelor’s degree in Marketing or relevant experience

• In-depth knowledge of technical SEO and AI trends

• Proficient with GA4, Google Tag Manager, and looker

• Strong collaboration, presentation, and problem-solving skills

Enhance digital marketing success with your SEO and analytics expertise at GESI, where growth is rewarded.
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