Performance Marketing Leader in iGaming

Shape marketing success as a Senior Performance Marketing Manager in iGaming, based in Vaughan, Ontario. This senior role involves hands-on leadership in driving customer acquisition through effective multi-channel strategies.

Join a dynamic organization that thrives in the iGaming and performance marketing landscape. In the Senior Performance Marketing Manager position, you'll oversee significant advertising budgets while working closely with creative and executive teams to ensure alignment on growth initiatives. Your focus will be on optimizing campaign performance regarding customer acquisition and key commercial metrics.

Key Responsibilities:

• Own performance across various accounts, exceeding ROAS targets

• Strategically manage and optimize campaigns on Meta and Google Ads

• Collaborate with stakeholders on performance goals and adjustments

• Enhance audience segmentation and bidding strategies

• Develop comprehensive reporting and tracking frameworks

Requirements:

• Proven ability in handling large-scale paid marketing campaigns

• At least five years of experience in performance marketing

• Skills in A/B testing, audience segmentation, and funnel optimization

• Experience with attribution tools and methodologies

• Capability to present insights to senior executives

Lead innovative marketing initiatives and contribute to the growth of top brands in the iGaming industry.
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