Team Leader, Communications

Title:

Team Leader, Communications Department:
Communications and Government Relations

Location:

6300 Steeles Ave West, Woodbridge

Total Potential Compensation: $100,000-$115,000

The Team Leader, Communications provides day-to-day leadership for the organization’s digital communications, media relations, sponsorship, advertising and content activities. This role guides a team of communications professionals, aligns priorities to business objectives, and ensures communications are timely, accurate, audience-focused and consistent with 407 ETR’s brand, reputation and service standards.

• Lead, coach and support communications professionals responsible for digital communications, media relations, sponsor ships, advertising and content delivery.
• Set clear priorities, coordinate workload planning and ensure deliverables are completed on time, aligned to business needs and consistent with 407 ETR’s standards.
• Support team effectiveness by providing guidance, feedback, knowledge sharing and input into development and performance discussions.
• Act as an escalation point for operational issues, competing priorities and resource challenges, using sound judgement to recommend practical solutions.
• Lead integrated content planning and editorial calendar development across paid, earned, shared and owned channels.
• Develop, review and support communications materials, including digital content, media materials, advertising copy, executive messages, employee communications and customer-facing updates.
• Lead proactive media relations activities and support reactive media, issues and reputational matters in partnership with Government Relations, as required.
• Review digital, media, sponsorship and advertising reporting, using insights to improve communications effectiveness, audience engagement and service delivery.
• Partner with leaders, business units and cross-functional teams to deliver communications approaches that support organizational priorities, customer experience and stakeholder trust.
• Coordinate with external agencies, creative partners, vendors and community partners to support campaign delivery, sponsorship activations and communications initiatives.
• Maintain awareness of communications trends, digital tools, media landscape changes and audience insights to strengthen recommendations and channel effectiveness.
• Identify process improvements that enhance efficiency, collaboration and service delivery.
• Perform other related duties as assigned.

• Eight (8) or more years of progressive experience in communications, digital marketing, public affairs, media relations, advertising, sponsor ships or corporate communications.
• University degree in communications, journalism, marketing, public relations, business or a related field; a post-graduate certificate in public relations, communications, sponsor ships or events is considered an asset.
• Demonstrated experience leading, coaching and coordinating communications professionals in a fast-paced, deadline-driven environment.
• Proven ability to set clear direction, support accountability, exercise sound judgement and create an inclusive, collaborative team environment.
• Strong knowledge of digital communications, including website management, social media, mobile applications, content management systems, analytics and emerging digital trends.
• Experience developing and executing multi-channel communications, sponsorship and advertising campaigns.
• Exceptional writing, editing and storytelling skills, with the ability to tailor content for digital, executive, employee, customer, public and media audiences.
• Strong understanding of media relations, including media monitoring, story development, pitch coordination, issues management…