Communications Specialist - Digital Communications

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Primary Purpose University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41,000 students, we are home to the world's largest co-op education talent pipeline, to game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle today’s and tomorrow’s challenges.

The Institute for Quantum Computing (IQC) is one of the world's leading centres for quantum research. Working alongside internationally recognized researchers, the communications team translates complex scientific advances into compelling stories that showcase the institute's impact to audiences across Canada and around the globe.

At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation. The communications function specifically leads by helping the university communicate with clarity, credibility and purpose, while developing governance, standards and protocols to uphold consistent, coordinated and effective communications across campus.

The Communications Specialist, Digital Communications is a role responsible for creating, delivering, and evaluating all aspects of digital communication in support of the Institute for Quantum Computing (IQC). This role will develop IQC’s digital communications strategy and execution, with a focus on increasing, informing, and engaging our communities.

In this role, you’ll be the person shaping how IQC tells its story online, creating engaging digital content, managing key channels, and using analytics to grow awareness and engagement for one of the world’s leading quantum research institutes.

This position is responsible for establishing, monitoring, and evaluating digital communications channels. They will be a storyteller and editor, responsible for creating compelling media content, including graphics and videos, and will provide leadership and guidance on digital best practices, including digital analytics.

Oversee IQC’s digital presence by developing and delivering digital communications to enhance, visibility and awareness of a world-class research institute

Create content for internal channels (intranet, newsletters, leadership messaging)
Applies research-based decision making to improve digital and online content to meet user and organizational needs.

Ensure consistency, clarity, and accessibility of internal and external messaging across audiences with expertise in WCMS to support engagement and UW best practices

Develops and delivers communications activities and materials supporting defined objectives and priorities.

Creates and adapts communications content for digital, print and other channels as required.

Produces communications materials such as articles, web content, newsletters, presentations, social media content, promotional materials and related communications products.

Researches, analyzes and synthesizes information to support accurate, audience-focused communications.

Applies communications standards, editorial practices and audience considerations to support effective delivery.